Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
A group of Lords has called on the government to make digital literacy sit alongside reading, writing and mathematics as a “fourth pillar” of education. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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London book fair has shown how upbeat the literary world can be – and how worried our cultural businesses have become at the thought of losing old certaintiesThe mood at this week’s London book fair appeared upbeat, with hotly contested auctions leading to the return of the six-figure publishing... Continue reading at The Guardian
[ The Guardian | 2017-03-18 00:00:00 UTC ]
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President Trump's budget proposal for fiscal 2018 calls for completely eliminating funding for the NEA and NEH as well as a number of other domestic programs. The LitNet arts coalition called the NEA proposal "an assault on free expression." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Scotland’s First Minister Nicola Sturgeon’s suggestion that she may seek an independence referendum in the next two years has divided Scottish publishers at the fair. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Have books ever been more relevant? Has the industry ever faced such a complicated set of challenges? Continue reading at The Bookseller
[ The Bookseller | 2017-03-04 00:00:00 UTC ]
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Sara Baume’s second novel is a powerful meditation on art, loneliness and finding one’s place in the world. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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In a statement on the group's website, the Authors Guild has called the current political climate a time "when writers have a particularly important role to play" in the preservation of democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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The American Library Association this week criticized the FCC (now under Trump appointee Ajit Pai’s leadership) for revoking a key program and retracting a number of the agency’s recent reports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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It's election time again. On March 7, Los Angeles voters will cast ballots for their mayor. Eric Garcetti is running for reelection, and he has 10 challengers. Want to know a little bit more about the candidates? We asked invited the candidates in for an interview and to make a short Facebook... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-03 00:00:00 UTC ]
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Costa prize-winning author Andrew Michael Hurley’s new novel Devil’s Day is publishing this October with John Murray. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Children’s laureate Chris Riddell has used the re-launch of the Libraries All Party Parliamentary Group (APPG) to call for a probe into school library provision in the country. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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Winter Institute – which this year drew 654 booksellers – is largely about helping booksellers sell more books, and several panels contained tips and best practices that can be implemented at children’s bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Following President Trump's executive order suspending refugee admission to the U.S. and restricting immigration from seven Muslim countries, some agents have announced a collective open call for submissions by Muslim writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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In the opening keynote of Winter Institute, 'Bad Feminist' author Roxane Gay gave an impassioned speech that made ample use of the F-bomb, which called on booksellers to make their stores inclusive spaces that provide sanctuary for all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-28 00:00:00 UTC ]
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PW spoke with this year's Caldecott and Newbery Medal winners about what they were doing when the committee called with the good news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-24 00:00:00 UTC ]
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'Nominees will have recently published controversial works amid pressure, threats, intimidation or harassment' in this now-annual prize in the freedom to publish. The post International Publishers Association Calls for Prix Voltaire Nominations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-19 00:00:00 UTC ]
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On this week's iBooks bestsellers list, Lauren Blakely's self-published 'Full Package' rocketed to the top in spite of its lack of an ISBN. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Matt Hancock’s move follows week in which Donald Trump attacked CNN as ‘fake news’ for reporting on dossier on his Russia linksMinisters have summoned media bosses for talks on “accuracy” in journalism amid growing concern over the rise of fake news. Matt Hancock, the minister of state for... Continue reading at The Guardian
[ The Guardian | 2017-01-13 00:00:00 UTC ]
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The Bookseller is calling on independent bookshops in the UK and Ireland to complete its annual Christmas Trading survey. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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