Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Independent graphic novel publisher SelfMadeHero is to publish its comic-book anthology about Labour leader Jeremy Corbyn on the 25th September following an "extraordinary" response to its open call for submissions. Continue reading at The Bookseller
[ The Bookseller | 2017-08-23 00:00:00 UTC ]
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The International Publishers Association (IPA) is calling on the Chinese authorities to overturn its decision to censor articles in a Cambridge University Press journal, calling the act a "retrograde assault on freedom to publish and academic freedom". Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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The chairman and editor-in-chief of Knopf remembers Jones, the storied editor who reclaimed Anne Frank's diaries from the slush pile and made Julia Child a household name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-02 00:00:00 UTC ]
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Philip Pullman has called for a reintroduction of a minimum price for books to protect independent bookshops, calling them “the lantern bearers of civilisation”. Continue reading at The Bookseller
[ The Bookseller | 2017-08-01 00:00:00 UTC ]
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The Society of Authors chief executive Nicola Solomon has called on publishers to adhere to a seven-step plan to ensure that special sales or “ultra-high” discounted sales do not damage authors’ overall earnings or the market for full-price sales. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Publisher Saqi Books has added its voice to calls for Thomson Airways to apologise after a British woman was detained after reading one of its books on a flight. Continue reading at The Bookseller
[ The Bookseller | 2017-07-25 00:00:00 UTC ]
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BookCon reaches its 20,000 person goal on Saturday and Sunday; BookExpo cites 7,425 attendees, "primarily booksellers, librarians, retailers, and media." The post ReedPOP Letter: Organizers Call BookExpo and BookCon ‘Powerful Platforms’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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With a focus this year on business models and monetization issues in the creative industries, THE ARTS+ is looking for cultural participants and their concepts. By Porter Anderson, Editor-in-Chief | @Porter_Anderson This Year: Monetization and Business Models deadline of June 9 has been... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-31 00:00:00 UTC ]
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Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal dataAn alliance of news publishers has called on European regulators to rethink proposed changes to online privacy laws, arguing that they will potentially kill their digital businesses... Continue reading at The Guardian
[ The Guardian | 2017-05-29 00:00:00 UTC ]
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The title of the first novel in Philip Pullman's new series The Book of Dust, a companion series to his famed His Dark Materials trilogy, has been revealed as La Belle Sauvage. The book, set for publication this autumn, will feature a new hero, 11-year-old Malcolm Polstead, and his daemon... Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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The Society of Authors (SoA) is calling on the next government to offer "more than just words" to help support British authors and the culture sector. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Jason Reynolds, Marley Dias, and Rachel Ignotofsky called on booksellers, many from a new generation themselves, to carry diverse books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-11 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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In 1987, Donald Trump published The Art of the Deal, a 402-page book outlining his worldview and strategies for making what he was known for at the time: deals. Looking back now, of course, we know that Trump might not be as good at deals (or business) as he touted in the book. Since its... Continue reading at Fast Company
[ Fast Company | 2017-04-04 00:00:00 UTC ]
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A programmatic exec said publishers make too many ad calls and they don’t have a handle on their reputation with buyers or an understanding of which exchanges bring unique demand. The post ‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-29 00:00:00 UTC ]
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Having seen a bid for fixed book prices stall out before, the Polish publishers' association is making its case again to legislators in hopes of improving the industry's prospects. The post Polish Publishers Call for Book Tax Deductions and Make Another Bid for Fixed Prices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-27 00:00:00 UTC ]
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According to most industry analysts, 2017 will be the first year that brand advertisers and marketers in the U.S. will spend more money on digital advertising than on television advertising. This goes hand in hand with the assumption -- held by many until recently -- that digital marketing is... Continue reading at Advertising Age
[ Advertising Age | 2017-03-22 00:00:00 UTC ]
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A 15-year-old Chicago girl was apparently sexually assaulted by five or six men or boys on Facebook Live, and none of the roughly 40 people who watched the live video reported the attack to police, authorities said Tuesday. Police only learned of the attack when the girl's mother approached... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-22 00:00:00 UTC ]
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#facebook live