Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Bonnier Publishing "wrestled with profitability problems" as the result of its rapid growth in 2017, financial accounts revealed a week before its chief executive Richard Johnson's departure. Continue reading at The Bookseller
[ The Bookseller | 2018-02-27 00:00:00 UTC ]
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The Authors' Licensing and Collecting Society (ALCS) is repeating its survey measuring authors’ incomes. Continue reading at The Bookseller
[ The Bookseller | 2018-02-17 00:00:00 UTC ]
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PW spoke with the three big winners of the ALA's 2018 Youth Media Awards, about what they were doing when the committee called with the good news. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-13 00:00:00 UTC ]
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Popular pastors' inspirational advice, devotionals, and novels packed with romance, suspense -- or both -- lead January's bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-13 00:00:00 UTC ]
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With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Newsweek Media Group's chairman and finance director have resigned from their roles at the company. Newsweek Media Group (formerly IBT Media)--which owns Newsweek, International Business Times and other digital media properties--confirmed in a memo to staff on Thursday that Etienne Uzac and... Continue reading at AdWeek
[ AdWeek | 2018-02-03 00:00:00 UTC ]
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A letter from 30 industry figures is urging the award to reverse 2014’s inclusion of US authors, in order to avoid a ‘homogenised literary future’Tensions over the decision to allow US authors to enter the Man Booker prize have flared up yet again, with 30 publishers signing a letter urging the... Continue reading at The Guardian
[ The Guardian | 2018-02-02 00:00:00 UTC ]
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SAGE’s global publishing boss reveals how he had to ditch his first name to get noticed by potential employers in the industry. Continue reading at The Bookseller
[ The Bookseller | 2018-01-27 00:00:00 UTC ]
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Libraries body CILIP has called for a public inquiry to investigate whether the government knowingly issued contracts for the delivery of public services to a failing company following the collapse of Carillion. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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With Facebook deprioritizing publishers in its news feed, some publishers may turn to traffic resellers to make up for the clicks they’ve lost. The post How Facebook’s feed purge could expose publishers to fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-17 00:00:00 UTC ]
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GaffeChinese authorities are punishing a foreign brand -- Marriott International -- by shutting down its China website and app for a week. What happened?Marriott's wording on a customer survey upset the powers that be. In a user survey, the hotel chain "listed Tibet, Hong Kong, Macao and Taiwan... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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Michael Wolff paints a vivid portrait of the Trump administration’s dysfunction. But he is less forthcoming about his own duplicityMichael Wolff, author of the White House expose Fire and Fury, has been subject to a lot of comparisons this week – mostly to his own target, Donald Trump. How... Continue reading at The Guardian
[ The Guardian | 2018-01-11 00:00:00 UTC ]
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Vice: Vice Media suspended President Andrew Creighton and Chief Digital Officer Mike Germano as it probes harassment complaints about them, Bloomberg News reports.Out: Patrick Scissons is out as KBS' global chief creative officer, after a year marked by high-profile departures from the agency,... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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In an article published today in TechCrunch, US Representative Rick Crawford called for a change in how elected officials engage with their constituents on social networks. He compared current options like Facebook and Twitter to a constituent trying... Continue reading at Engadget
[ Engadget | 2017-12-29 00:00:00 UTC ]
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Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice;... Continue reading at Advertising Age
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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Farrar, Straus & Giroux is the latest party to call for the immediate release of Patrice Nganang, a Cameroonian-American writer and academic, who has been imprisoned in a maximum security prison in Cameroon following the publication of an article critical of government repression in the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
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Arts Council England’s report into the crisis in literary fiction should serve as a "wake up call" to the industry which needs to "radically rethink" how it presents the genre, the chief executive of Curtis Brown has warned. Continue reading at The Bookseller
[ The Bookseller | 2017-12-16 00:00:00 UTC ]
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'Overall the books selling well' in the UK 'are not literary,' Arts Council England's commissioned report from the Canelo team announces. The post Arts Council England’s Alarm for Literary Fiction: ‘The Problem Is a Real One’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-16 00:00:00 UTC ]
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Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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