‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
News tagged with: #nielsen

Other Publishing stories related to: '‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform'

Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #print media #full page #editorial content #digital publishing

How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital advertising #phone interview #e-mail statement #big deal #digital publishers

TV and radio plans revealed for Billy Connolly's first ever book publicity campaign

Two Roads will head up Sir Billy Connolly’s first ever book publicity campaign for Tall Tales and Wee Stories. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 13:05:19 UTC ]
More news stories like this | News stories tagged with: #billy connolly #wee stories

Headline Review bags Holsinger novel as Universal snaps up TV rights

Headline Review has scooped Bruce Holsinger's "electrifying" novel, The Gifted School, while rights for a TV version have been secured by Universal Television. Continue reading at The Bookseller

[ The Bookseller | 2019-09-09 04:08:06 UTC ]
More news stories like this | News stories tagged with: #tv rights #headline review #tv version

A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #tail end #social disease #nielsen

How Activision Blizzard Is Using Nielsen to Cut Through Faulty Esports Numbers

As esports experience massive growth and are thrust into the mainstream, statements like "League of Legends had more viewers than [major sporting event]" become more common. Various esports events have been credited with dwarfing The NBA Finals, the Champions League and even the Super Bowl.... Continue reading at AdWeek

[ AdWeek | 2019-09-05 20:28:29 UTC ]
More news stories like this | News stories tagged with: #champions league #activision blizzard #super bowl #nielsen

The Testaments to be adapted for Hulu TV show as audiobook actors revealed

Margaret Atwood’s much-anticipated new novel The Testaments will be turned into a TV show by Hulu and MGM, it has been revealed. Continue reading at The Bookseller

[ The Bookseller | 2019-09-04 06:45:47 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #audiobook

Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #ad sales #conde nast

Networks Luck out as bereft Colts are limited to just three national TV windows

Welcome to another edition of Ad Age Sports Media Marketing Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Luck has nothing to do with it While Andrew Luck’s... Continue reading at Advertising Age

[ Advertising Age | 2019-08-29 21:57:17 UTC ]
More news stories like this | News stories tagged with: #social disease #acceptance speech #king lear #nielsen

‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies

The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at Digiday

[ Digiday | 2019-08-29 04:01:18 UTC ]
More news stories like this | News stories tagged with: #publications including #vox media #digital media

This Just In: Magazines Are Not TV Networks

Recalling my 25 years covering the magazine industry’s tortured migration to digital, TV envy first became evident in the early 2000s. Whatever online scale many print brands achieved in their early efforts were quickly overshadowed by the sheer on-air promotional heft of cable brands like... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-28 17:56:47 UTC ]
More news stories like this | News stories tagged with: #traditional models

Libraries Connected launches training scheme to tackle lack of diversity

Libraries Connected has secured £342,000 in funding from Arts Council England to develop a new training programme supporting potential female and BAME leaders. Continue reading at The Bookseller

[ The Bookseller | 2019-08-28 11:24:48 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries

New Ann Cleeves novel snapped up for TV series

Ann Cleeves' latest book The Long Call (Pan Macmillan) has been snapped up for a television series by Silverprint Pictures. Continue reading at The Bookseller

[ The Bookseller | 2019-08-27 07:15:07 UTC ]
More news stories like this | News stories tagged with: #ann cleeves #tv series #television series

TV and radio plans revealed to mark publication of David Cameron's memoir

David Cameron will give a series of television and radio interviews to mark the publication of his autobiography, For the Record (William Collins), including John Humphrys' final "big" interview for the "Today" show next month. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:08:40 UTC ]
More news stories like this | News stories tagged with: #mark publication #david cameron #recordwilliam collins

Reuters Connect to Offer End-to-End Productivity Suite with Partners

Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
More news stories like this | News stories tagged with: #digital content

Gaiman on board for Gormenghast TV adaptation

Neil Gaiman will executive produce a new television series based on author Mervyn Peake's Gormenghast novels. Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 19:21:19 UTC ]
More news stories like this | News stories tagged with: #neil gaiman #executive produce

A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen

1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst