‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
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“Connections are important, not going to lie.” Courtney Maum on how to get published.

Yesterday, Courtney Maum, whose Before and After the Book Deal hit shelves this week, popped over to Reddit to do an AMA about getting published. The whole Q&A session is worth a look for all aspiring and new writers (actually there is one very odd question towards the end that I think... Continue reading at Literrary Hub

[ Literrary Hub | 2020-01-08 18:20:45 UTC ]
More news stories like this | News stories tagged with: #courtney maum #qa session #book deal


Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek

[ AdWeek | 2020-01-08 09:05:25 UTC ]
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The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with: #news corp


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp


Perminder Mann signs up as mentor for NLT and Lancôme careers platform for women

The National Literacy Trust (NLT) has joined with luxury cosmetic brand Lancôme UK to launch an online platform to support young women on the path to employment featuring insights from Perminder Mann, c.e.o. of Bonnier Books. Continue reading at The Bookseller

[ The Bookseller | 2019-12-20 01:24:01 UTC ]
More news stories like this | News stories tagged with: #online platform #perminder mann


Connect Meetings Acquires BizBash

BizBash, the 19-year old B2B media company for events organizers, has been acquired by Connect Meetings for an undisclosed sum, both sides announced. A subsidiary of the UK-based, global tradeshow company Tarsus Group, Connect serves meeting planners—in particular, those who organize corporate,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-17 20:01:44 UTC ]
More news stories like this | News stories tagged with: #taking advantage #caption id= #key area #publicly traded #active acquirer #70% stake #past month #south africa


Libraries Connected to launch income-generation funding scheme

Libraries Connected is using a £150,000 Arts Council England grant for a training and mentoring programme helping services develop funding strategies. Continue reading at The Bookseller

[ The Bookseller | 2019-12-17 04:51:52 UTC ]
More news stories like this | News stories tagged with: #libraries connected #libraries


Knights Of Christmas ad hits 100,000 views

​Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views.  Continue reading at The Bookseller

[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Apple TV+ will drop every episode of ‘Little America’ on January 17th

Little America, the anthology series based on true stories about immigrants in the US, arrives on Apple TV+ on January 17th. Apple will release all of season one's episodes at once, rather than weekly as it's done with other shows, and more than a mo... Continue reading at Engadget

[ Engadget | 2019-12-12 23:19:00 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #true stories #anthology


These TV Series, Specials and Sporting Events Were 2019’s Most Social

Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek

[ AdWeek | 2019-12-11 21:10:10 UTC ]
More news stories like this | News stories tagged with: #social platforms #tv series #nielsen


HC to publish Adventures of Paddington TV tie-ins

HarperCollins Children’s Books has secured world rights to publish the tie-in books for "The Adventures of Paddington", a new Nickelodeon television series launching globally in 2020. The animated pre-school series comprises 26 episodes and features the voice of Ben Whishaw as Paddington in... Continue reading at The Bookseller

[ The Bookseller | 2019-12-08 20:24:37 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #ben whishaw #english-speaking markets #theme song #world rights #harpercollins


PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation

Penguin Random House has a new UK-built D2C holiday gift selector, and ups its donation to longtime charity partner First Book. The post PRH Uses UK Designer for Holiday Campaign, Adds 300,000 Books to Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-05 08:30:52 UTC ]
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Clifford Starts a New TV Adventure

Scholastic Entertainment is debuting a brand-new 'Clifford the Big Red Dog' TV series, based on the Norman Bridwell books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #scholastic


Curtis Brown Creative launches TV serial writing course

The Curtis Brown Creative writing school is launching a new course in writing an original TV drama serial. Continue reading at The Bookseller

[ The Bookseller | 2019-12-04 05:09:41 UTC ]
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Why TV Networks May Be Afraid of Investigative Stories

his has been the autumn of discontent for investigative TV journalists. Ronan Farrow’s bestselling book “Catch and Kill” detailed his Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-02 18:00:13 UTC ]
More news stories like this | News stories tagged with: #tv networks #ronan farrow #bestselling book


TV chef Gary Rhodes dies aged 59

Celebrity chef and prolific cookery author Gary Rhodes has died at the age of 59. Continue reading at The Bookseller

[ The Bookseller | 2019-11-27 10:40:32 UTC ]
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Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age

[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Idris Elba snares Derek Owusu's book for film and TV

Idris Elba's production company Green Door Pictures has secured film and TV rights to #Merky Books' forthcoming title Teaching My Brother To Read by Derek Owusu. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 07:05:06 UTC ]
More news stories like this | News stories tagged with: #tv rights #idris elba ##merky books


Platforms, publishers, and the end of scale

Only three years ago, the power that technology platforms would gain over news publishing was unimaginable in depth and breadth. Now platforms both increasingly act as publishers and support the entire publishing ecosystem. This dual role marks the beginning of a new phase in the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-11-22 12:05:35 UTC ]
More news stories like this | News stories tagged with: #technology platforms #news publishing


CBS takes weekly Nielsen crown behind ’60 Minutes’

CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News

[ ABC News | 2019-11-19 21:25:56 UTC ]
More news stories like this | News stories tagged with: #nielsen