‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
News tagged with: #nielsen

Other Publishing stories related to: '‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform'


Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media


B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry


Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with: #boldwood books #john blake #ad lib #e-book


Blackheath Séance Parlour optioned for TV by Eve Myles' new company

Empty Room Productions has optioned The Blackheath Séance Parlour (Cutting Edge Press, 2019)​ by Alan Williams. Continue reading at The Bookseller

[ The Bookseller | 2020-06-12 01:31:08 UTC ]
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Castlefield to adapt Hunter's DI Fawley franchise for TV

Castlefield has scooped the rights to adapt Cara Hunter's DI Fawley crime novels into a TV drama. Continue reading at The Bookseller

[ The Bookseller | 2020-06-08 08:58:00 UTC ]
More news stories like this | News stories tagged with: #tv drama


For Inc., It’s Not About Platform or Product, It’s About Purpose

Starting a new job can be tough under any circumstances. But starting a new job just weeks before one of the biggest global crises in modern history is nearly unthinkable. Yet, for Scott Omelianuk, editor-in-chief of Inc., that was his reality. Omelianuk spent nearly 12 years as the top editor... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:52:38 UTC ]
More news stories like this | News stories tagged with: #town hall #printing press #current state #world today #digital publishing


Snoop Dogg to make 'hood TV show' adapting Joe Ide's IQ series

Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 14:06:32 UTC ]
More news stories like this | News stories tagged with: #snoop dogg #tv adaptation #joe ide #tv rights #bidding war


How I’m Using Byzans to Connect With Other Book Lovers This Quarantine

Learn about Byzans, an online book club app that connects fellow readers, and participate in a book club without leaving your home. Continue reading at Book Riot

[ Book Riot | 2020-06-03 10:34:49 UTC ]
More news stories like this | News stories tagged with: #book lovers #book club #online book


Norway’s Beat Technology Signs a Denmark Trio for an Audiobook Platform

Today's news marks the next step in Beat Technologies' drive to create bespoke D2C audiobook and ebook platforms for marquee-level publishers. The post Norway’s Beat Technology Signs a Denmark Trio for an Audiobook Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-29 13:48:10 UTC ]
More news stories like this | News stories tagged with: #post norway #audiobook platform #ebook platforms #audiobook


Dolan's Exciting Times optioned for TV after 'highly competitive' auction

Black Bear Pictures has optioned Naoise Dolan's debut novel Exciting Times for television. Continue reading at The Bookseller

[ The Bookseller | 2020-05-28 21:51:46 UTC ]
More news stories like this | News stories tagged with: #exciting times #debut novel


Latest Irish literary phenom Naoise Dolan’s Exciting Times is coming to TV.

It’s the kind of timing a publisher dreams of. Less than one week out from its U.S. release, latest Irish literary phenom Naoise Dolan’s debut novel Exciting Times (Ecco, June 2) has been optioned for TV. Yes, following a hugely successful release in the UK and Ireland back in April, when it... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-28 18:10:32 UTC ]
More news stories like this | News stories tagged with: #exciting times #debut novel


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #year ahead #premium content #digital publishers


Juno Dawson's YA trilogy optioned for TV by The Lighthouse

Independent production company The Lighthouse has optioned Juno Dawson's YA trilogy. Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 00:45:39 UTC ]
More news stories like this | News stories tagged with: #juno dawson #ya trilogy


Meredith Taps ‘Access Hollywood’ EP for ‘People’ TV Series | People on the Move

[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
More news stories like this | News stories tagged with: #lsc communications #clarion events


Samanta Schweblin’s ‘Little Eyes’ envisions a world connected — and sometimes torn apart — by tiny, adorable gadgets

Cuddly devices known as kentuki are the latest trend, but the fallout from their popularity is hard to predict. Continue reading at The Washington Post

[ The Washington Post | 2020-05-19 15:58:15 UTC ]
More news stories like this | News stories tagged with: #samanta schweblin #latest trend


How I Hustled Hundreds of Dollars of Free Tacos for the Literary World

Taco Bell Quarterly is the literary magazine for Taco Bell-inspired literature. When I started it, I had heard the jokes about the looming cease and desist that Taco Bell would eventually banhammer down upon me. Rebellious and having no working knowledge of copyright laws, my motto was RIDE OR... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-19 08:49:11 UTC ]
More news stories like this | News stories tagged with: #literary world #taco bell #copyright laws #literary magazine


Scott's Treachery of Spies on track for TV drama

TV and film rights in Manda Scott's historical thriller A Treachery of Spies have sold to London-based production outfits Beaglepug Films and Enriched Media Group.  Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 05:02:51 UTC ]
More news stories like this | News stories tagged with: #tv drama #manda scott #film rights


‘A tale of two cities’: The coronavirus is creating a barbell effect for publishers’ ad sales

The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday

[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ad sales #big fish #digital publishers


Anemic Ad Sales Impact Meredith’s Q3 Earnings

After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | News stories tagged with: #digital engagement #roughly half #apple news+ #lead generation #cash flow #high priority


Sally Rooney's Normal People tops UK book charts as readers fall for TV version

Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian

[ The Guardian | 2020-05-13 15:44:19 UTC ]
More news stories like this | News stories tagged with: #sally rooney #readers fall #tv version #david walliams #bestselling children #normal people #book charts #daisy edgar-jones #nielsen bookscan #irish author #nielsen #children’s book #uk book