‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
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4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:56:49 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen #bookshop


Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
More news stories like this | News stories tagged with: #pandemic appeared #coronavirus impact #consumer behavior #nielsen #nielsen book


Cosmo Adds Metered Paywall, Membership Program | News & Notes

Starting this month, Cosmopolitan has introduced a new paid membership program, Cosmo Unlocked, and with it, a metered paywall limiting non-members to four free articles each month. For $2 per month, members can receive unlimited access to the website, (which currently publishes about 30 new... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-14 15:50:42 UTC ]
More news stories like this | News stories tagged with: #12-year history #global audience #barack obama #presidential inauguration #hearst


NetGalley adds audiobook support and launches app

NetGalley has added audiobook support to its platform and launched its first app allowing members to read and listen to its content. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 18:47:51 UTC ]
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Inner Traditions Adds Sacred Planet Imprint

Richard Grossinger, former publisher for North Atlantic Books, will curate the imprint, which will focus on cutting-edge looks at spiritual and esoteric subjects. Its first books will be published in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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Sky commissions Pichon's Tom Gates series for TV

Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 03:18:16 UTC ]
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ABA Seeks to Expand Board to Add Diversity

The American Booksellers Association is asking its membership to vote to add two additional members to the organization's board, bringing to the total to 13, and approve new bylaws that would ensure four board members would be BIPOC booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #board members #bipoc booksellers #american booksellers association


Potts' Half Baked Idea cooks up TV deal

Baby Cow Productions has optioned Olivia Potts’ memoir A Half Baked Idea (Fig Tree, 2019), for TV.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-06 15:05:58 UTC ]
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Sales fell 11% year-on-year in second quarter, Nielsen estimates

Book sales fell 11% by volume year-on-year in the second quarter of 2020, estimates by Nielsen suggest, although there have been gains on 2019 since bookshops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-05 21:42:39 UTC ]
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While offensive TV shows get pulled, problematic books are still inspiring debate and conversation

A look at how people have engaged with “Huck Finn” and “Uncle Tom’s Cabin” over time offers a snapshot of who we were and are. Continue reading at The Washington Post

[ The Washington Post | 2020-07-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #huck finn #uncle tom


Amazon Prime Video Has the Deepest TV Streaming Library—But Not the Highest Quality One

Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek

[ AdWeek | 2020-07-02 10:30:51 UTC ]
More news stories like this | News stories tagged with: #highest quality #streaming services #licensed titles #libraries


Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals

The city-based BookFest is still being programmed for venues in Frankfurt. Now, Frankfurter Buchmesse adds a 16-hour single-day digital program. The post Frankfurter Buchmesse Adds an Online BookFest: Call for Proposals appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-29 12:16:21 UTC ]
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Through the Leopard’s Gaze optioned for TV by Expectation

Comedian Njambi McGrath’s memoir Through the Leopard’s Gaze (Jacaranda) has been optioned by production company Expectation. Continue reading at The Bookseller

[ The Bookseller | 2020-06-28 14:48:59 UTC ]
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Michael Winterbottom to bring Boris Johnson's handling of Covid-19 to TV

‘There are rare moments in history when leaders find their private lives uniquely connected to national events’ say producersCoronavirus – latest updatesSee all our coronavirus coverageMichael Winterbottom is set to bring Boris Johnson’s handling of the Covid-19 pandemic to television. The... Continue reading at The Guardian

[ The Guardian | 2020-06-26 13:30:13 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #latest updatessee #steve coogan #anthology


NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
More news stories like this | News stories tagged with: #biggest news #takeawaysfrom iab #digital content


TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content


Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication


NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content


Pasco County opens third business incubator to connect entrepreneurs

Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
More news stories like this | News stories tagged with: #digital media