‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
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Structure and human connection 'critical' for home workers, FutureBook hears

Staffers are falling into “dangerous patterns” as a result of working from home during the pandemic, delegates at The Bookseller's Futurebook conference have heard.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 12:10:11 UTC ]
More news stories like this | News stories tagged with: #human connection #futurebook hears #sfuturebook conference


Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto


Has Donald Trump already landed a $100m book and TV deal?

While books about the outgoing US president have been bestsellers for the last four years, Trump might be a step too far for some publishersFact-checkers are quaking in their boots amid reports that Donald Trump could be being “courted for a new tome on his time in the White House”. The... Continue reading at The Guardian

[ The Guardian | 2020-11-11 14:24:45 UTC ]
More news stories like this | News stories tagged with: #tv deal #white house #source familiar #tv deals #michelle obama #joint deal #bill clinton #memoir #penguin random house


Blue Ivy Carter adds to her resumé with 'Hair Love' audiobook narration

Blue Ivy Carter, the 8-year-old daughter of Beyoncé and Jay-Z, narrates the audiobook adaptation of Matthew A. Cherry's Oscar-winning "Hair Love." Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-11-09 19:42:28 UTC ]
More news stories like this | News stories tagged with: #hair love #audiobook narration #audiobook adaptation #audiobook


Nielsen Is the Latest Company to Join The Trade Desk’s Cookie-less Unified ID 2.0

The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:23:42 UTC ]
More news stories like this | News stories tagged with: #latest company #trade desk #open web #nielsen


Faber launches Cummings ad van at Barnard Castle

As part of  Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October).  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HC partners with D&AD on hunt for emerging designer for Narnia branding

HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 10:43:11 UTC ]
More news stories like this | News stories tagged with: #brand identity #harpercollins


Connecting for Inclusion, Happiness, and Success: Spotlight on Melanie Katzman

In Connect First, the Wall Street Journal #1 bestselling authorand business psychologist lays out a plan for bringing human connection and emotional understanding to the workplace. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-26 04:00:00 UTC ]
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Andrew O'Hagan’s Mayflies optioned for TV

Synchronicity Films is developing a limited series based on Andrew O'Hagan’s Mayflies, with screenwriter Andrea Gibb on board to adapt the novel.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 09:40:11 UTC ]
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Connecting at a Heart Level: PW Talks to Toni Nieuwhof

A former divorce attorney explores some of the most prevalent problems in marriages and how to solve them in her new book, 'Before You Split.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-16 04:00:00 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with: #young audience #nielsen book #audiobook


Selfies Adds Kids' Category, Announces 2021 Dates

The U.S. Selfies book awards, which recognize self-published authors, has added a children’s prize to go along with its adult fiction award. The 2021 awards submission period opens on January 1, 2021, and closes the night of March 1, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
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Measuring the authoritarian mind-set of Trump’s followers

Psychological surveys help John W. Dean and Bob Altemeyer explain his supporters. Continue reading at The Washington Post

[ The Washington Post | 2020-10-02 12:00:00 UTC ]
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In TV Ratings, Trump vs. Biden Was No Match for Trump vs. Clinton

The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times

[ The New York Times | 2020-09-30 23:08:15 UTC ]
More news stories like this | News stories tagged with: #audience size #nielsen


Quadrille adds Excell's gluten-free guide to list

Quadrille has scooped How to Make Anything Gluten-Free, the first of a two-book deal with food blogger Becky Excell. Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 13:48:32 UTC ]
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Our food shopping habits have human and environmental costs. ‘The Secret Life of Groceries’ adds them up.

Benjamin Lorr peers at the dark underbelly of the food industry, one that depends on inexhaustible supply. Continue reading at The Washington Post

[ The Washington Post | 2020-09-28 05:44:22 UTC ]
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Two Dollar Radio Wins 2020 Voice of the Heartland Award

Two Dollar Radio, a Columbus, Ohio–based indie press that operates a bookstore/cafe, will receive this year's Voice of the Heartland Award, co-sponsored by the Great Lakes Indie Booksellers and Midwest Indie Booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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The eeriness of an orange sky, and the familiar lack of a climate crisis connection 

On Wednesday, the sky over the Bay Area turned orange. The visual was alien, yet the cause—rampant wildfires, accelerated by climate change—was very much a this-world problem. “Some folks said it felt like living on the next planet over, the red one,” Steve Rubenstein and Michael Cabanatuan... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-09-11 12:16:42 UTC ]
More news stories like this | News stories tagged with: #nobel laureate #disputed election #entire group #today marks #collective grief #gates keepers