‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-11-17 05:01:32 UTC ]
News tagged with: #nielsen

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The UK’s Comedy Women in Print Prize Adds Graphic Novel Category

Funny women who write, Helen Lederer decided, needed award recognition. So she started a prize program, Comedy Women in Print. This is its second year. The post The UK’s Comedy Women in Print Prize Adds Graphic Novel Category appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-25 05:45:30 UTC ]
More news stories like this | News stories tagged with: #comedy women #prize program #graphic novel


Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen


'New York Times Book Review' Adds Excerpts to Digital Reviews

The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #select number #times book


CWIP Prize returns, adds graphic novel category

​The Comedy Women in Print Prize, the UK and Ireland’s first prize to highlight the work of witty women, is returning for a second year. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 03:11:50 UTC ]
More news stories like this | News stories tagged with: #comedy women #graphic novel


Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company

[ Fast Company | 2019-10-22 14:45:41 UTC ]
More news stories like this | News stories tagged with: #washington dc #homeland security #world order #boldface names #nielsen


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | News stories tagged with: #brand safety #direct response #ve built #context matters #publishing tools #biggest players #digital publishing #publishing partners


Maitlis' Airhead to become TV drama

"Newsnight" broadcaster Emily Maitlis' book Airhead: The Imperfect Art of Making News (Michael Joseph) will be adapted into a TV series to give viewers a glimpse of  “what making news is really like.” Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 09:50:10 UTC ]
More news stories like this | News stories tagged with: #tv drama #imperfect art #tv series #making news


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers


What's on TV this week: 'Watchmen'

This week YouTube kicks off its book club series with a Malcolm Gladwell roundtable interview on Booktube. The MLB playoffs continue, and Netflix has a slew of new series. Movie fans can stream Hobbs & Shaw or snag Scarface in 4K on Ultra HD Blu-... Continue reading at Engadget

[ Engadget | 2019-10-15 02:05:00 UTC ]
More news stories like this | News stories tagged with: #book club


Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
More news stories like this | News stories tagged with: #harry potter


Libraries Connected launches programme for BBC Novels That Shaped Our World festival

Libraries Connected has launched a programme of activities and partnerships as part of the BBC’s The Novels That Shaped Our World festival. Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 15:45:24 UTC ]
More news stories like this | News stories tagged with: #bbc novels #world festival #libraries connected #libraries


Worzalla Adds Printing Capacity

While many American printers are closing or merging, Stevens Point, Wis.–based Worzalla is in the middle of a $12.5 million capital improvement campaign that will bring additional capacity online by next spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american printers


Nielsen's top programs for Sept. 30-Oct. 6

A list of the top 20 prime-time programs in the Nielsen ratings for Sept. 30-Oct. 6 Continue reading at ABC News

[ ABC News | 2019-10-08 21:42:01 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #top programs #nielsen


TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with: #e-mail statement #bad form #full-time job #twin brother #digital media


TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher


M. Night Shyamalan's 'Servant' series hits Apple TV+ on November 28th

One of the first originals you'll be able to stream on Apple TV+ is M. Night Shyamalan's Servant, a psychological thriller that'll likely feature a few twists and turns in true M. Night fashion. Apple has revealed at New York Comic Con that the serie... Continue reading at Engadget

[ Engadget | 2019-10-04 08:15:00 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #night shyamalan #psychological thriller #comic con


Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories


What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media


New Nonfiction Book Releases You Should Add to Your Nightstand

Creative nonfiction is having a moment, and I am here for all the new nonfiction book releases I can stack onto my nightstand. Continue reading at Book Riot

[ Book Riot | 2019-10-03 10:39:29 UTC ]
More news stories like this | News stories tagged with: #creative nonfiction #nonfiction book


R G Adams' procedural Allegation snapped up for TV

TV rights to RG Adams' debut crime procedural, Allegation (riverrun) have been snapped up by producer John Giwa-Amu of Red & Black Films and executive music producer Mark Lo of Asylum Giant. Continue reading at The Bookseller

[ The Bookseller | 2019-10-02 23:15:35 UTC ]
More news stories like this | News stories tagged with: #tv rights