In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-11-17 05:01:32 UTC ]
News tagged with:
#nielsen
Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#good candidates
#market share
#search function
#lower cost
#ad products
#digital publishing
The history of television ratings is of great interest to me because--to quote Maya Angelou--"if you don't know where you've come from, you don't know where you're going." Market research firm The Nielsen Company, founded in 1923, is perhaps best known for its ubiquitous television ratings, but... Continue reading at AdWeek
[ AdWeek | 2019-07-18 16:04:09 UTC ]
More news stories like this | News stories tagged with:
#nielsen company
#nielsen
Both the United States-based Rakuten OverDrive and the UK-based Nielsen Book are named today as new partners for CILIP in Libraries Week 2019. The post Nielsen Book and Rakuten OverDrive Named Supporters of the UK’s Libraries Week appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-17 08:10:12 UTC ]
More news stories like this | News stories tagged with:
#libraries week
#nielsen book
#libraries
Nielsen Book has joined forces with library and information association CILIP to sponsor its reading campaign alongside National Libraries Week in a new two-year partnership. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 17:15:51 UTC ]
More news stories like this | News stories tagged with:
#joined forces
#two-year partnership
#nielsen book
#libraries
As with antitrust violations or copyright law and data infringements, 2019 is seeing European regulators getting more feisty when it comes to cracking down on hate speech. The post What to know about Europe’s fight on platform hate speech appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-12 04:00:09 UTC ]
More news stories like this | News stories tagged with:
#hate speech
#copyright law
If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#google lens
#stranger things
Penguin Random House UK has launched a new business, Penguin Connect, connecting companies and authors to “inspire personal and professional growth” through bespoke events such as workshops and keynote speeches. Continue reading at The Bookseller
[ The Bookseller | 2019-07-03 05:50:45 UTC ]
More news stories like this | News stories tagged with:
#prh unveils
#professional growth
#keynote speeches
#penguin random house
It’s 50 years since Lulu the elephant went rogue on Blue Peter. We look back at the biting ferrets, gurning kids and sweary slips that have delighted viewers, and ask: are they a dying breed?Studio G at the BBC’s old Lime Grove studios in London was on the second floor of the building, meaning... Continue reading at The Guardian
[ The Guardian | 2019-07-02 15:03:55 UTC ]
More news stories like this | News stories tagged with:
#blue peter
#sri lanka
#lulu
Dallas-based translation publisher Deep Vellum has acquired the backlists of Phoneme Media of Los Angeles and A Strange Object of Austin, Tex., and is expanding into publishing works originally written in English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#strange object
Andersen Press is working with animation studio Factory on a new TV series of David McKee’s Elmer series of picture books. Continue reading at The Bookseller
[ The Bookseller | 2019-07-02 03:37:11 UTC ]
More news stories like this | News stories tagged with:
#andersen press
#picture books
Lovejoy has been acquired for adaptation 33 years after it was first broadcast, to be "updated for the 21st Century". Continue reading at The Bookseller
[ The Bookseller | 2019-07-01 19:24:37 UTC ]
More news stories like this | News stories tagged with:
#21st century
At the start the sitcom was a compelling comment on male insecurity, but it soon descended into cartoonish plotlinesThe 1990s were an innocent time. Tony Blair was a god, Donald Trump was a joke and the world felt hopeful. It really did seem as though things could only get better. In 1992, the... Continue reading at The Guardian
[ The Guardian | 2019-07-01 12:00:23 UTC ]
More news stories like this | News stories tagged with:
#travel back
#time travel
#high concept
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#procter gamble
#saturday morning
#honest conversation
#forwarded email
#nielsen
If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#great depression
#bottom line
#exclusive access
#marketer profiles
#agency rosters
#internet companies
#time warner
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
More news stories like this | News stories tagged with:
#lead sponsor
#play button
#hearst
A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | News stories tagged with:
#raised $9
#content publisher
UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with:
#sell ads
#news publisher
When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#google assistant
#exclusive access
#marketer profiles
#agency rosters
#time warner
#magazine publisher
#digital media
Hodder & Stoughton has recommissioned cook Donal Skehan for a new book called Super Food in Minutes to accompany his upcoming 10-part TV series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-20 09:58:32 UTC ]
More news stories like this | News stories tagged with:
#tv series
#hodder stoughton
#hodder
Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with:
#ad tech
#legal battle
#supply chain
#e-book