How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
More news stories like this | News stories tagged with: #expanded number #ongoing effort #privately owned

Pasoli and Thomas on Today’s 60th Bologna Opening

With a buoyant mood and a new coalition of new features, Bologna Children's Book Fair beats its own record for its number of exhibitors. The post Pasoli and Thomas on Today’s 60th Bologna Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-06 05:14:18 UTC ]
More news stories like this | News stories tagged with: #bologna children #children's book

Face to Face: Why Houston was key to building ad tech business Direct Digital Holdings

The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
More news stories like this | News stories tagged with: #digital media

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

[ Digiday | 2023-02-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #$7 million #media landscape #digital media

NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | News stories tagged with: #performance marketing #told adweek #publisher announced

Children's book by Quebec author on gender, identity targeted by complaints in U.S. town

A library in the U.S. is dealing with complaints about a children's book from a Quebec author that deals with sexual and gender diversity. Parents have asked that the book be removed from the library shelves. Continue reading at CBC

[ CBC | 2023-02-03 09:00:44 UTC ]
More news stories like this | News stories tagged with: #library shelves #children's book

Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | News stories tagged with: #higher quality #ad business #header bidding #small businesses #publishers make

Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and... Continue reading at AdWeek

[ AdWeek | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming launch #nielsen

Multicultural Reach Is a People Problem, Not a Technology Problem

At industry events and inside board rooms, digital media executives talk a big game about diversity, equity and inclusion, but the conversation often falls back on the same excuse: The technology, or the media, simply isn't there to achieve the goals that sound good on record. Advertisers... Continue reading at AdWeek

[ AdWeek | 2022-12-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #big game #simply isn #sound good #digital media

Register Today for AAPI Communities in Conversation #12 with Elizabeth Miki Brina, Author of 'Speak, Okinawa'

Brina will appear in conversation with Elizabeth Joseph of New Rochelle Public Library. The live stream is set for Tuesday, December 6th at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #live stream

Today’s Google Doodle celebrates Jerry Lawson, the ‘father of the video game cartridge’

Google’s interactive Doodle today celebrates the life and accomplishments of video game pioneer Gerald “Jerry” Lawson on what would have been his 82nd birthday. The Doodle lets you play five retro pixel-art platformers in your browser — with two even letting you play as Lawson. The Doodles’... Continue reading at Engadget

[ Engadget | 2022-12-01 18:15:43 UTC ]
More news stories like this | News stories tagged with: #commercial success #libraries

Dungeons and Dragons Rulebooks on Sale for 60% Off Today!

For Cyber Monday, a ton of Dungeons and Dragons hardcover rulebooks are on sale for about 60% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2022-11-28 20:52:33 UTC ]
More news stories like this | News stories tagged with: #dragons rulebooks #cyber monday

Commerce Layer, Frequence and Khoros are among the 2022 Digiday Technology Awards winners

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. This year, e-commerce, sustainability and influencer marketing emerged as themes most often seen among the entrants and... Continue reading at Digiday

[ Digiday | 2022-11-17 19:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

Register Today for AAPI Communities in Conversation #11 with Malinda Lo, author of 'Last Night at the Telegraph Club'

Lo will appear in conversation with Cristina Mitra of the San Francisco Public Library. The live stream is set for Tuesday, November 1, at 1 p.m ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #malinda lo #register today #aapi communities #live stream

Panel Explores Surge in Book Bans, Policies Targeting the LGBTQ Community

With a wave of book bans and educational gag orders still surging across the country, an online panel this week explored how the bans are targeting and impacting the LGBTQ community—and how concerned communities can push back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #lgbtq community #push back

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

How the 1954 Brown decision still influences today’s teaching ranks

What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
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