How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

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Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees

The 2021 Digiday Technology Awards are recognizing the tech companies driving the digital media industry forward. See this year's nominees. The post Yieldmo, Quotient and InMobi join this year’s Digiday Technology Awards nominees appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-05 18:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #product development #nielsen finds #nielsen


How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with: #remove ads #kindle fire #special offers #save money #purchase price #good idea #bad news #amazon offers #lower price #fire tablet #kindle


ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’

The US online storytelling subsidiary of China's COL Digital Publishing Group announces gamification techniques for user-generated content. The post ChineseALL USA’s ‘Crazy Maple Studio’ Opens a ‘Gamification Platform’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-16 22:46:28 UTC ]
More news stories like this | News stories tagged with: #user-generated content #digital publishing


Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
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Back-To-School Boost on DonorsChoose Today

Fund some classroom libraries today on DonorsChoose with the help of a boost from the Gates Foundation. Continue reading at Book Riot

[ Book Riot | 2021-08-12 10:39:00 UTC ]
More news stories like this | News stories tagged with: #libraries


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


World Literature Today Announces 2021 Neustadt Festival Poster Design Contest Winners

News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today

[ World Literature Today | 2021-07-21 14:32:49 UTC ]
More news stories like this | News stories tagged with: #featured writers #lit fest #young readers #visual communication #daniel simon #provide feedback #graphic designer #neustadt prizes #visit neustadtprize #best-selling author


Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media


Penguin Random House USA Sets September 13 to Start Reopening Offices

The Penguin Random House US staff is told in a memo that vaccinations will be required in offices reopening in September. The post Penguin Random House USA Sets September 13 to Start Reopening Offices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-13 15:41:49 UTC ]
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For today’s feminist writers, sex makes a comeback

Roxane Gay, Katie Roiphe and Carmen Maria Machado, among others, are writing passionate, polemical sexual confessionals. Continue reading at The Washington Post

[ The Washington Post | 2021-06-17 13:00:00 UTC ]
More news stories like this | News stories tagged with: #roxane gay


Bologna Today: AIE and Aldus Call for Publishing Research Coherence

The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
More news stories like this | News stories tagged with: #publishers association


World Literature Today Announces Finalists for 2022 Neustadt International Prize for Literature

News and Events Left column (top to bottom): Boris Boubacar Diop, Ludmilla Petrushevskaya; Middle left column: Michális Ganás, Cristina Rivera Garza, Jean-Pierre Balpe;  Middle right column: Natalie Diaz, Naomi Shihab Nye, Micheline Aharonian... Continue reading at World Literature Today

[ World Literature Today | 2021-06-15 14:25:01 UTC ]
More news stories like this | News stories tagged with: #neustadt prize #international prizes #equally eligible #nsk prize #living writer #significant body #edwidge danticat #silver replica #eagle feather #prize certificate #generous endowment #neustadt prizes #visit neustadtprize #literary award #literary festival


IPA Observes Its 125th Anniversary With Today’s Bologna Opening

The premier event of Bologna Children's Book Fair includes the debut of the International Publishers Association's 125th-anniversary video. The post IPA Observes Its 125th Anniversary With Today’s Bologna Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-14 04:05:37 UTC ]
More news stories like this | News stories tagged with: #125th anniversary #bologna children #publishers association's #children's book


Beat Technology Is Developing Romania’s First Audiobook Program

Publishing houses in Romania are working together to produce the Echo audiobook subscription platform, a first in its market. The post Beat Technology Is Developing Romania’s First Audiobook Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-14 04:05:13 UTC ]
More news stories like this | News stories tagged with: #beat technology #audiobook program #publishing houses #audiobook


World Literature Today Announces 2021 Student Translation Prize Winners

News and Events Mariah Rust and Xin Xu recently were named the recipients of the fourth annual translation prize for students sponsored by World Literature Today at the University of Oklahoma. Consistent with World Literature Today’s commitment to... Continue reading at World Literature Today

[ World Literature Today | 2021-05-20 16:07:11 UTC ]
More news stories like this | News stories tagged with: #publishing world #international studies #phone call #faculty sponsor #french literature #book review


How a 1981 conference kickstarted today’s quantum computing era

Forty years ago, IBM researcher Charlie Bennett helped usher in the study of quantum mechanics’ impact on computing. IBM is still at it—and so is Bennett. In May 1981, at a conference center housed in a chateau-style mansion outside Boston, a few dozen physicists and computer scientists gathered... Continue reading at Fast Company

[ Fast Company | 2021-05-07 08:00:30 UTC ]
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What can ‘The Age of Decadence’ teach us about today? A great deal.

Simon Heffer’s encyclopedic book about Victorian and Edwardian England offers a fascinating perspective on the present. Continue reading at The Washington Post

[ The Washington Post | 2021-05-05 06:00:00 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


As a kid, I loved Judy Blume’s books. As an adult, I wonder: How do they read today?

Blume’s novels educated — and entertained — generations of readers. In today’s culture, it’s more complicated. Continue reading at The Washington Post

[ The Washington Post | 2021-04-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #read today