The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-11-08 00:00:00 UTC ]
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Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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News and business digital publisher Vietcetera announced Friday a relaunch of its English-language International Edition, which aims to attract a readership of over 5 million Vietnamese ex-pats living in the U.S., Germany, France, Australia, Canada and the U.K. Based in Ho Chi Minh City,... Continue reading at AdWeek
[ AdWeek | 2021-11-24 06:00:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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The civil rights leader offers a blueprint for tackling current issues, Keisha Blain writes. Continue reading at The Washington Post
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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The 2021 Digiday Technology Awards recognize the companies advancing the digital media industry by fostering tech-focused innovation over the past year, powering relevant and personalized advertising. The post LivePerson, Drift and Hootsuite are Digiday Technology Award winners for 2021... Continue reading at Digiday
[ Digiday | 2021-11-18 19:45:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Nikole Hannah-Jones talks about power, privilege and 'The 1619 Project' in advance of her L.A. Times Book Club visit. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-14 14:00:54 UTC ]
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It’s Halloween weekend—time for two powerful concepts: outfits and mischief. The outgoing among us might go out and play some tricks; the more introverted might stay inside and read the unofficial book series of Halloween, Goosebumps. But if you don’t have The Werewolf of Fever Swamp or Night of... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-29 18:45:28 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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This post contains moderate spoilers for the first episode and slight spoilers for episode two of ‘Star Trek: Prodigy.’How do you make a series that can draw in newcomers while still appealing to long-time fans? In the case of Star Trek: Prodigy, you set it in a place where the United Federation... Continue reading at Engadget
[ Engadget | 2021-10-28 07:00:33 UTC ]
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The latest augmented and virtual reality technology will be brought to 15 libraries across the country next summer, as part of a new project to help support libraries recover from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 11:42:41 UTC ]
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The New York Times Book Review first appeared on Oct. 10, 1896, but its roots can be traced back to its very first issue of The Times on Sept. 18, 1851. Continue reading at The New York Times
[ The New York Times | 2021-10-22 11:33:55 UTC ]
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On the final trade-visitor day of Frankfurter Buchmesse, the UAE's Sheikh Zayed Book Award has several programming points to consider. The post Sheikh Zayed Book Award Today: Arabic and Children’s Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-22 07:59:44 UTC ]
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Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation
[ The Conversation | 2021-10-21 05:35:19 UTC ]
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Adrienne Vaughan, who joined Bloomsbury USA in September 2020 as executive director and COO, has been promoted to president with the objective of building a larger presence in the U.S. for the U.K.-based publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Parallel to concerns and talks on sustainability during Frankfurter Buchmesse this week, HarperCollins has engaged London's Brite Green. The post HarperCollins Targets 2022 To Be Carbon-Neutral in Operational Emissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-20 00:28:24 UTC ]
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The longtime anchor’s memoir settles scores and reexamines some regrettable choices. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 07:39:38 UTC ]
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What on Earth Books’ Christopher Lloyd has gathered illustrators from around the world for a vibrant call-to-arms for children Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 23:17:39 UTC ]
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