How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

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Register Today for AAPI Communities in Conversation #4 Featuring Top Chef Sheldon Simeon

Registration is still open for the fourth installment in the AAPI Communities in Conversation series, featuring Sheldon Simeon, author of 'Cook Real Hawai’i' in conversation with Michelle Young, from the Waimea Public Library. The live stream is set for Tuesday, April 5, at 1 p.m. ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #conversation series #register today #aapi communities #fourth installment #michelle young #live stream


Many Americans distrust emerging technology, new study finds

For more than a century, popular science fiction has promised us a future filled with robotics and AI technologies. In 2022, many of those dreams are being realized — computers recognize us on sight and cars can drive themselves, we’re building intelligent exoskeletons that multiply our strength... Continue reading at Engadget

[ Engadget | 2022-03-31 17:00:38 UTC ]
More news stories like this | News stories tagged with: #working conditions #potential benefits #science fiction


Opening Today: Bologna’s Physical and ‘Fast’ Book Fair

The world's most influential publishing trade show for younger readers was green-lighted only on January 15. The post Opening Today: Bologna’s Physical and ‘Fast’ Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-03-21 06:37:58 UTC ]
More news stories like this | News stories tagged with: #opening today #younger readers #book fair


Why ‘Seven Pillars of Wisdom’ is worth reading today

T.E. Lawrence’s memoir of the Arab revolt against the Ottoman Empire -- the basis for “Lawrence of Arabia” — offers a sweeping look at war and its consequences. Continue reading at The Washington Post

[ The Washington Post | 2022-03-09 13:00:57 UTC ]
More news stories like this | News stories tagged with: #memoir


Save $50 on Amazon’s kid-friendly Kindle e-readers, today only

Amazon makes child-friendly versions of its popular Kindle e-readers, and today only, you can get them for a whole lot less than usual. The regular Kindle Kids is $60 down from $110, and the Kindle Paperwhite Kids is $110 instead of $160. Both Kindle devices are at their all-time low prices.... Continue reading at PC World

[ PC World | 2022-03-04 15:07:26 UTC ]
More news stories like this | News stories tagged with: #friday evening #unlimited access #latest editions #6-inch display #8-inch display #one-day sale #kindle


Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #nielsen


Register Today for AAPI Communities in Conversation #3 Featuring Sara Desai & Jen Frederick

The third installment in the AAPI Communities in Conversation series will feature Sara Desai, author of 'The Singles Table' and Jen Frederick, author of 'Seoulmates' in conversation with librarian Seungyeon (Sue) Yang-Peace from the Las Vegas-Clark County Library District. The live stream is set... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #conversation series #register today #aapi communities #singles table #jen frederick #live stream #march 1st


CEDRO In Spain: Tackling Book Piracy With Sports Technology

Using monitoring systems developed for use in sports and technology content, LaLiga will scan for pirated book activity online. The post CEDRO In Spain: Tackling Book Piracy With Sports Technology appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-16 17:49:29 UTC ]
More news stories like this | News stories tagged with: #book piracy


What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #big game #digital media


Journalist emails targeted in hack on WSJ other News Corp media outlets

The Wall Street Journal, the New York Post, and other outlets were affected by an attack that News Corp’s cyber consultants say is linked to China. Cyber thieves accessed emails and other documents of News Corp employees, including journalists, in a hack that affected The Wall Street Journal,... Continue reading at Fast Company

[ Fast Company | 2022-02-04 12:56:21 UTC ]
More news stories like this | News stories tagged with: #york post #including journalists #news corp


Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen


Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Register Today for AAPI Communities in Conversation #2, Featuring Gina Apostol

Apostol, whose latest novel 'Bibliolepsy' earned a starred review from Publisher Weekly, will appear in conversation with librarian Jenna Rae Cabrera from the San Francisco Public Library on Tuesday, February 1, at 1:00 p.m. ET. Registration is free! Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
More news stories like this | News stories tagged with: #register today #aapi communities #starred review


Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country.  Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
More news stories like this | News stories tagged with: #paperback publication #katie fforde


Amazon Kindle is back on sale for $50 today only

Now is a good opportunity to buy one of the best no-frills e-readers available. Amazon is selling the latest generation of its standard Kindle reader for just $50 during a one-day sale, or $70 for a version without ads. Those are the lowest prices we've seen since Black Friday, and make them... Continue reading at Engadget

[ Engadget | 2022-01-16 16:05:56 UTC ]
More news stories like this | News stories tagged with: #latest generation #lowest prices #black friday #water resistance #front illumination #buying advice #follow @engadgetdeals #kindle book #kindle


Tracing the origins of today’s ultraconservatives

What if extremism is an essential part of the Republican Party, asks John S. Huntington. Continue reading at The Washington Post

[ The Washington Post | 2021-12-30 13:00:00 UTC ]
More news stories like this | News stories tagged with: #republican party


White Review extends crowdfunder after soaring past £10k target

Organisers of a crowdfunder for the White Review have stretched the target by an additional £6,000 after sailing past their original £10,000 goal. Continue reading at The Bookseller

[ The Bookseller | 2021-12-23 08:46:01 UTC ]
More news stories like this | News stories tagged with: #white review


Snap, Nielsen: Snap Ads Drive Double the ROI for CPGs vs. Industry Benchmarks

Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek

[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen