How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


The Morning After: What to expect at Apple’s Wonderlust iPhone event today

Apple’s annual iPhone event kicks off today, so if you can’t stand the company’s presentations or devices, you might want to disconnect this afternoon. But for anyone interested in what the most influential tech hardware company is doing, expect to see a new iPhone… obviously.All the iPhone 15... Continue reading at Engadget

[ Engadget | 2023-09-12 11:15:10 UTC ]
More news stories like this | News stories tagged with: #tech giant #huge win #biden administration #home country #kindle


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


Teenage Mutant Ninja Turtles: Shredder’s Revenge gets DLC today

Teenage Mutant Ninja Turtles: Shredder’s Revengewas a surprise hit when it launched last summer, breathing new life into the old-school 2D beat-em-up formula. Now there’s some new paid DLC to entice players back into the sewers. The Dimension Shellshock update was released today and brings new... Continue reading at Engadget

[ Engadget | 2023-08-31 16:15:11 UTC ]
More news stories like this | News stories tagged with: #power ups #things fresh #survival mode #original game #nintendo switch #xbox consoles #comic book


The Most Unique Comic Book Stores Across the USA

This unique comic book stores across the United States have so much more to offer than just comics. Continue reading at Book Riot

[ Book Riot | 2023-08-29 10:30:00 UTC ]
More news stories like this | News stories tagged with: #comic book


Dungeons and Dragons Rulebooks on Sale for 50% Off Today!

A ton of Dungeons and Dragons hardcover rulebooks are on sale today for 40%-60% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2023-08-08 13:39:26 UTC ]
More news stories like this | News stories tagged with: #dragons rulebooks


Here are Today’s SFF eBook Deals for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-08-07 14:42:05 UTC ]
More news stories like this | News stories tagged with: #science fiction


Bloomsbury USA president dies in speedboat collision in Italy

Adrienne Vaughan was on family holiday and reportedly fell overboard when speedboat collided with a sailboatAdrienne Vaughan, the 45-year-old president of the US branch of the Bloomsbury publishing house, has been killed after a collision between a speedboat and a 45-metre sailboat on Italy’s... Continue reading at The Guardian

[ The Guardian | 2023-08-04 19:59:33 UTC ]
More news stories like this | News stories tagged with: #adrienne vaughan #amalfi coast #bloomsbury


Bloomsbury USA President Adrienne Vaughan Dies at 45

Adrienne Vaughan, who was vacationing in Italy with her husband and two children, was fatally injured in a boating accident off the Amalfi Coast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #adrienne vaughan #amalfi coast


SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-31 13:37:54 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks


SFF eBooks On Sale Today for $5 or Less!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-24 13:36:59 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks


DPLA Launches ‘Geo-targeted’ Banned Book Club via Palace E-book App

The new program utilizes GPS-based “geo-targeting” to show readers the books that have been banned in their area, making e-book versions available to borrow digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #show readers #e-book #banned book


SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-17 13:53:44 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks


How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek

[ AdWeek | 2023-07-12 08:56:56 UTC ]
More news stories like this | News stories tagged with: #fiscal year #advertising revenues #news publisher


SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-10 14:20:58 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks


Dungeons and Dragons Rulebooks on Sale for 40% Off Today!

A ton of Dungeons and Dragons hardcover rulebooks are on sale today for about 40% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2023-07-05 13:24:17 UTC ]
More news stories like this | News stories tagged with: #dragons rulebooks


SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-03 14:54:55 UTC ]
More news stories like this | News stories tagged with: #sff ebooks #science fiction #ebooks


The AP Debuts New Website Designed to Attract More Ad Spend

Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek

[ AdWeek | 2023-06-28 09:22:55 UTC ]
More news stories like this | News stories tagged with: #ad spend #broader effort #news outlet #content licensing #news publisher


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
More news stories like this | News stories tagged with: #media deals #global head #garett sloane #nielsen