How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

Other Publishing stories related to: 'How USA Today is using targeting technology beyond ads'


Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


The 73 best Cyber Monday deals you can get from Amazon, Target and others

Cyber Monday is finally here, and even though many of the best Black Friday deals have carried over into today, it's still worth checking online sales to see if you want to pick up anything while prices are down. Whether you dropped some money on new tech a few days ago... Continue reading at Engadget

[ Engadget | 2023-11-27 15:25:39 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #basic pen #journaling books #low-light footage #$20 higher #extra $10 #$10 higher #$60 depending #$549 depending #$20 lower #— buying #— precisely #kindle #audiobook


The 63 best Cyber Monday deals you can get right now from Amazon, Target and others

Cyber Monday is right around the corner and this year, much like year's past, we're seeing plenty of Black Friday deals bleed into the new week. If you didn't get the chance to shop on Friday, there's still time to snag a few good deals on all kinds of tech, including... Continue reading at Engadget

[ Engadget | 2023-11-26 14:00:25 UTC ]
More news stories like this | News stories tagged with: #10-year warranty #standard kindle #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #— precisely #kindle #audiobook


All the best Black Friday deals of 2023 from Amazon, Walmart, Target, Best Buy and others

Black Friday 2023 is finally upon us, and even though the sales seemed to start a little earlier this year, most of the deals are still going strong. Plus, we're seeing a few brand new deals that went live early this morning. We at Engadget care most about consumer... Continue reading at Engadget

[ Engadget | 2023-11-25 00:10:35 UTC ]
More news stories like this | News stories tagged with: #10-year warranty #standard kindle #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #— precisely #kindle


David Shelley To Lead Hachette in Both the UK and USA

In a move to bring the US and UK Hachette divisions closer, London's David Shelley is becoming CEO of both units. The post David Shelley To Lead Hachette in Both the UK and USA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-15 21:10:53 UTC ]
More news stories like this | News stories tagged with: #usa appeared #david shelley #hachette


For the cold and short days ahead, check out these 24 hot new books published today.

It’s the middle of November, which means that, for many of us, the days are a not-quite-enviable blend of colder and shorter (why we still use Daylight Savings Time is a mystery I’ll save for elsewhere). But never fear, there’s a bit of brightness ahead: a whole slew of exciting new books to... Continue reading at Literrary Hub

[ Literrary Hub | 2023-11-14 10:00:13 UTC ]
More news stories like this | News stories tagged with: #ll save


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Black Friday 2023: The best early deals from Amazon, Target, Best Buy and more

With each passing year, the phrase "Black Friday" becomes more of a misnomer. What was once a day of post-Thanksgiving special offers has become a month of sales promotions from retailers across the web. It's happening again in 2023: Target and Best Buy are already... Continue reading at Engadget

[ Engadget | 2023-11-03 16:30:54 UTC ]
More news stories like this | News stories tagged with: #aa batteries #echo speakers #fire tvs #robot vacuums #discounting inventory #kindle


Amazon Sues Scammers Targeting Authors

Amazon sues some 20 websites falsely claiming an affiliation with Amazon that are designed to lure authors into paying fees to publish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-31 04:00:00 UTC ]
More news stories like this |


World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 10am cst, the “RESISTIR Groupe” of Latin American PEN Centers, World Literature... Continue reading at World Literature Today

[ World Literature Today | 2023-10-30 20:47:30 UTC ]
More news stories like this | News stories tagged with: #george henson #robin myers #colleen noland #cal paule #lawrence schimel #anthony seidman #featured poets #remarkable gathering #urgent voices #south america #seventy books #numerous awards #durn-barba directs #claude couffon #remarkable pens #american literature


World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace

World Literature Today to Co-host Online “RESISTIR Latin America” Poetry Event and Call for Peace News and Events [email protected] Mon, 10/30/2023 - 15:47 On Saturday, November 18 at 12pm cst, the “RESISTIR Groupe” of Latin American PEN Centers,... Continue reading at World Literature Today

[ World Literature Today | 2023-10-30 20:47:30 UTC ]
More news stories like this | News stories tagged with: #george henson #robin myers #colleen noland #cal paule #lawrence schimel #anthony seidman #featured poets #remarkable gathering #urgent voices #south america #seventy books #numerous awards #durn-barba directs #claude couffon #remarkable pens #american literature


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #broader effort #publishers including


Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets

The Sustainable Business Report that Springer Nature released in April gets an update with new verifications of its targets from SBTi. The post Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-06 00:23:48 UTC ]
More news stories like this | News stories tagged with: #springer nature


Agatha Christie Books On Sale Today for $2!

Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot

[ Book Riot | 2023-10-04 16:44:37 UTC ]
More news stories like this | News stories tagged with: #agatha christie #bestselling novelist #popular titles #ebooks


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship revenue #publishing summit


The Morning After: What to expect at Apple’s Wonderlust iPhone event today

Apple’s annual iPhone event kicks off today, so if you can’t stand the company’s presentations or devices, you might want to disconnect this afternoon. But for anyone interested in what the most influential tech hardware company is doing, expect to see a new iPhone… obviously.All the iPhone 15... Continue reading at Engadget

[ Engadget | 2023-09-12 11:15:10 UTC ]
More news stories like this | News stories tagged with: #tech giant #huge win #biden administration #home country #kindle


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


Teenage Mutant Ninja Turtles: Shredder’s Revenge gets DLC today

Teenage Mutant Ninja Turtles: Shredder’s Revengewas a surprise hit when it launched last summer, breathing new life into the old-school 2D beat-em-up formula. Now there’s some new paid DLC to entice players back into the sewers. The Dimension Shellshock update was released today and brings new... Continue reading at Engadget

[ Engadget | 2023-08-31 16:15:11 UTC ]
More news stories like this | News stories tagged with: #power ups #things fresh #survival mode #original game #nintendo switch #xbox consoles #comic book