How USA Today is using targeting technology beyond ads

The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-11-08 00:00:00 UTC ]
News tagged with: #ads appeared #usa today #subscription revenue

Other Publishing stories related to: 'How USA Today is using targeting technology beyond ads'

Five of 2020's best crime writers on where mystery fiction is today

Times Book Prize finalists Rachel Howzell Hall, Ivy Pochoda, S.A. Crosby, Jennifer Hillier and Christopher Bollen talk about race, place and genre. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-09 14:25:05 UTC ]
More news stories like this | News stories tagged with: #crime writers #mystery fiction #ivy pochoda #times book

Racism targets some but works against everybody

Racist policy choices ultimately deprive society as a whole, writes Heather McGhee. Continue reading at The Washington Post

[ The Washington Post | 2021-03-12 13:00:00 UTC ]
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Frankfurt to ‘Re:Connect’ in October: Exhibitor Registration Opens Today

Frankfurter Buchmesse opens registration for its 2021 trade show: five buildings, 'Frankfurt Workstations,' and Guest of Honor Canada. The post Frankfurt to ‘Re:Connect’ in October: Exhibitor Registration Opens Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-08 07:32:10 UTC ]
More news stories like this | News stories tagged with: #post frankfurt #frankfurter buchmesse

Today in late capitalism: Here is a coloring book that teaches children about credit.

Can you think of a single feel-good news story from the past five years that isn’t, at its core, an indictment of the society in which we live? Here at Lit Hub, one of our most-read stories last year was “Big-hearted strangers turn Little Free Libraries into Little Free Pantries.” While I don’t... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-23 16:10:35 UTC ]
More news stories like this | News stories tagged with: #late capitalism #lit hub #most-read stories #free libraries #free pantries #libraries #coloring book

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher

Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook

In China, journalists are targets and collateral

A year ago next week, under President Trump, the State Department designated five Chinese media outlets—official mouthpieces of their country, with bureaus in the United States—as missions of a foreign government. The next day, China responded by kicking out three reporters for the Wall Street... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-02-12 13:31:13 UTC ]
More news stories like this | News stories tagged with: #unsolved murders #put pressure #publishing platform

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

An interstellar accident — or a piece of alien technology?

An astrophysicist argues that a strange object seen in space was made by extraterrestrials. Continue reading at The Washington Post

[ The Washington Post | 2021-01-29 13:00:00 UTC ]
More news stories like this | News stories tagged with: #strange object

Today in cool internet passion projects: the Historical Dictionary of Science Fiction.

If you’re on the hunt for new literary rabbit holes, today is your lucky day. The Historical Dictionary of Science Fiction, created by lexicographer Jesse Sheidlower (a former editor of both the OED and Random House Dictionaries) is “a comprehensive quotation-based dictionary of the language of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-27 16:14:09 UTC ]
More news stories like this | News stories tagged with: #historical dictionary #science fiction #random house

William Boyd’s ‘Trio’ is a rollicking escape from today’s soul-crushing social and political turmoil

Set in Brighton Beach in 1968, the novel follows three characters involved in a wacky film production. Continue reading at The Washington Post

[ The Washington Post | 2021-01-26 13:00:00 UTC ]
More news stories like this | News stories tagged with: #william boyd #political turmoil

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers

World Literature Today’s 75 Notable Translations of 2020, by Michelle Johnson

Lit Lists Literary translation’s 2020 story is one of abundance and adaptation. Like most books published this year, dozens of new translations were published during a global pandemic. Events quickly moved from bookstores to Zoom. Writers and... Continue reading at World Literature Today

[ World Literature Today | 2020-12-14 20:55:17 UTC ]
More news stories like this | News stories tagged with: #fig tree #dubravka ugrešić #memoir

What a History of Book-Burning Can Tell Us About Preserving Knowledge Today

Lack of funding for libraries is as dangerous as any conquering army in this chronicle of information destroyed throughout the ages. Continue reading at Slate

[ Slate | 2020-12-08 21:32:42 UTC ]
More news stories like this | News stories tagged with: #libraries

National TV Ad Sales Shrank 11% This Year, But Are Bouncing Back

In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek

[ AdWeek | 2020-12-07 02:00:00 UTC ]
More news stories like this | News stories tagged with: #bouncing back #digital media

12 new books to get from your local bookstore today.

In the mood for a little holiday shopping? You know what they say: November is the new December! Who says that? Independent bookstores that need your support now! So here are a dozen new books hitting shelves today. Go forth! * Ernest Cline, Ready Player Two (Ballantine) “This sequel, nine years... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-24 12:39:52 UTC ]
More news stories like this | News stories tagged with: #holiday shopping #independent bookstores #ready player #literary hub #bookstore

‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform

In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:32 UTC ]
More news stories like this | News stories tagged with: #nielsen

Kamala Harris added to line-up for Little People, Big Dreams series

The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 14:59:22 UTC ]
More news stories like this | News stories tagged with: #quarto group #books imprint #quarto