Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad formats, like autoplay video ads, which it sells to outside publishing partners through its newly named Twitter Audience Platform. One audio brand, JBL, said the audience platform helped expand the reach of its Promoted Tweets by 70 percent, and consumers were 15 times more interested in the posts thanks to the targeting capabilities. Samsung and Macy's reported similar results. The post How Twitter more than doubled its advertising audience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-21 00:00:00 UTC ]
News tagged with:
#larger reach
#core audience
#ad formats
#publishing partners
#promoted tweets
#targeting capabilities
Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 06:40:23 UTC ]
More news stories like this | News stories tagged with:
#book club
Simon & Schuster Children's is to publish two picture books from author and illustrator Jan Fearnley. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 05:37:49 UTC ]
More news stories like this | News stories tagged with:
#ss children
#picture book
In an unusually massive reply brief, Trump family attorney Charles B. Harder ripped publisher Simon & Schuster for rushing ahead with the publication of Mary L. Trump’s explosive tell-all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#explosive tell-
“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times
[ The New York Times | 2020-07-01 14:20:37 UTC ]
More news stories like this | News stories tagged with:
#duchess goldblatt
#twitter account
#celeste ng
#memoir
Influencer Caroline Hirons has claimed both the Official UK number one and the Amazon Charts Most-Sold Non-Fiction title Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 07:03:23 UTC ]
More news stories like this | News stories tagged with:
#amazon charts
In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek
[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with:
#challenging year
#first-party data
#paying readers
#print media
PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw asked
Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek
[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with:
#college students
#digital media
#print publication
Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek
[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with:
#diverse voices
#publishing giant
The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 22:54:17 UTC ]
More news stories like this | News stories tagged with:
#academic study
#trade publishing
Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has topped both of Amazon Charts' non-fiction rankings. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 23:13:12 UTC ]
More news stories like this | News stories tagged with:
#amazon charts
#reni eddo-lodge
#longer talking
#white people
#race bloomsbury
On Saturday, Denver’s beloved independent bookstore Tattered Cover released a statement “about recent events,” asserting their support for Black Lives Matter, but also defending their silence and explaining that to align the bookstore with any “public debate” is a “slippery slope.” Bookstore... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-08 13:56:08 UTC ]
More news stories like this | News stories tagged with:
#recent events
#public debate
#independent bookstore
#bookstore
This year's Crime Writers' Association (CWA) Daggers awards multiple longlists have been announced, and feature Abir Mukherjee and Andrew Taylor appearing in two categories. Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 03:49:55 UTC ]
More news stories like this | News stories tagged with:
#cwa daggers
#crime writers
Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with:
#year ahead
#premium content
#digital publishers
Last week, unit sales of print books had their second consecutive week of double-digit growth over the previous week at outlets that report to NPD BookScan. For the week ended May 9, 2020, print units were up 10.5% over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive week
#previous week
#week ended
#prior week
#print books
#double-digit growth
#print units
The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday podcast
#revenue streams
#news publishing
As the country shelters in place during the COVID-19 crisis, the Los Angeles Times unveiled the winners of its 40th Annual Book Prizes on Twitter this morning, among them Marlon James, Ilya Kaminsky, and Ben Lerner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#covid-19 crisis
#marlon james
#ilya kaminsky
#ben lerner
#times book
Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#double-digit gain
#magnolia table
#joanna gaines
Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#home appeared
#instagram live
#hearst
The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic