Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad formats, like autoplay video ads, which it sells to outside publishing partners through its newly named Twitter Audience Platform. One audio brand, JBL, said the audience platform helped expand the reach of its Promoted Tweets by 70 percent, and consumers were 15 times more interested in the posts thanks to the targeting capabilities. Samsung and Macy's reported similar results. The post How Twitter more than doubled its advertising audience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-21 00:00:00 UTC ]
News tagged with:
#larger reach
#core audience
#ad formats
#publishing partners
#promoted tweets
#targeting capabilities
Richard Osman's The Man Who Died Twice (Viking) has returned to the UK Official Top 50 number one spot, with predecessor The Thursday Murder Club closely following in second place. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 21:29:32 UTC ]
More news stories like this | News stories tagged with:
#richard osman
Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
“Our Journey Together" promises to capture “the greatness" of the Trump White House, but critics aren't convinced. Continue reading at HuffPost
[ HuffPost | 2021-11-20 12:07:31 UTC ]
More news stories like this | News stories tagged with:
#picture book
The trade publishing segment continues to perform well in 2021, with August sales up 15.1% in the adult category and ahead 21.8% in the children’s/young adult segment at publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#trade segments
#double-digit gains
#adult category
#report results
#trade publishing
The Authors Guild likes what it sees in the federal antitrust suit aiming to block the $2 billion merger of Penguin Random House and Simon & Schuster. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-11-05 22:15:11 UTC ]
More news stories like this | News stories tagged with:
#antitrust suit
#simon schuster
#penguin random house
#authors guild
Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
More news stories like this | News stories tagged with:
#pizza hut
#non-fungible tokens
#contextual targeting
#digital content
Claire Douglas' The Couple at No 9 (Penguin) notched up a second week in the Bookstat e-book number one spot, for the week ending 16th October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 10:06:04 UTC ]
More news stories like this | News stories tagged with:
#claire douglas
#e-book
Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst
Richard Osman's The Man Who Died Twice (Viking) has claimed the UK Official Top 50 number one spot for a second week running, selling 60,992 copies. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:25:29 UTC ]
More news stories like this | News stories tagged with:
#week running
#richard osman
Sally Rooney has done the double as Beautiful World, Where Are You (Faber) searched out the Bookstat e-book number one spot, the same week it debuted atop the Nielsen BookScan print chart. Continue reading at The Bookseller
[ The Bookseller | 2021-09-15 10:34:29 UTC ]
More news stories like this | News stories tagged with:
#bookstat chart
#sally rooney
#thebookstate-book number
The French author (and geopolitics professor) delivers another captivating mystery novel Continue reading at The Washington Post
[ The Washington Post | 2021-09-10 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#french author
Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
More news stories like this | News stories tagged with:
#libraries
Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
An Essex-based indie bookshop is doubling in size after "thriving" during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 20:03:30 UTC ]
More news stories like this | News stories tagged with:
#bookshop
Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service, and the two companies began testing a way to integrate their respective platforms Thursday. Revue said in a tweet that all of its creators can begin enabling people to... Continue reading at AdWeek
[ AdWeek | 2021-08-19 22:40:00 UTC ]
More news stories like this | News stories tagged with:
#publishing platform
As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with:
#nielsen
An account posing as the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses” was mistakenly verified by Twitter. Continue reading at The New York Times
[ The New York Times | 2021-08-02 21:48:56 UTC ]
More news stories like this | News stories tagged with:
#prize-winning author
Matt Haig has become the first author to feature on Bookshop.org's Indie Champions list with two titles in the same month. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 01:03:15 UTC ]
More news stories like this | News stories tagged with:
#bookshop