Twitter has revamped its mobile ad network to target up to 700 million consumers, more than double its own audience of 310 million users. The key to the larger reach is its ability to target lookalike users, ones who share characteristics with its core audience. Today, Twitter introduced new ad formats, like autoplay video ads, which it sells to outside publishing partners through its newly named Twitter Audience Platform. One audio brand, JBL, said the audience platform helped expand the reach of its Promoted Tweets by 70 percent, and consumers were 15 times more interested in the posts thanks to the targeting capabilities. Samsung and Macy's reported similar results. The post How Twitter more than doubled its advertising audience appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:50 Berg, Faber, Grow Story Grow and Search Press lead the nominations at this year's Independent Publishers Guild awards with two each. Twenty-two publishers have been nominated across eight awards. The winners will be revealed on... Continue reading at The Bookseller
[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:40 Gordon Willoughby, Amazon's director of the Kindle in Europe, is to address London Book Fair's digital conference to be held on the eve of this year's fair. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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Anger as customers at Borders and Angus & Robertson told they must spend double the amount on their gift certificates at the failed booksellers. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2011-02-18 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 15/02/2011 - 15:59 TV chef Jamie Oliver has achieved the rare feat of topping both the hardback and paperback non-fiction bestseller lists, helping publisher Penguin score number ones across all four of The Bookseller's main bestseller liststhe... Continue reading at The Bookseller
[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 09/02/2011 - 14:28 The e-reader market doubled over Christmas, according to statistics given out by the Publishers Association at its annual digital seminar. read more Continue reading at The Bookseller
[ The Bookseller | 2011-02-09 00:00:00 UTC ]
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Written By: Lisa Campbell Central London independent Goldsboro Books is expanding to a new premises more than double its size. The retailer, is currently based in Cecil Court in a 40 square metre premises. However, at the end of March the store is moving to a new site in the same street that is... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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