The same content management system that helped The Dodo reach 1 million views in its first month is now available to all.When the animal news site The Dodo launched in January, it was able to bring in 1 million views in its first month without a single developer. That number has now grown to 7.5 million, thanks to RebelMouse's publishing platform, an inherently social content management system that aggregates user-generated content across the social web and allows writers to easily publish content.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2014-06-06 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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Facebook and Google have stepped up their efforts to make nice with media companies, with new hires, journalism initiatives and expanded ways to monetize content. But publishers remain skeptical, saying they need to see a substantial change in their ability to make money from all the content... Continue reading at Digiday
[ Digiday | 2017-01-30 00:00:00 UTC ]
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With a core team of four in embedded in the Calais Jungle camp, Copa90 turned 18 hours of filmed footage into about 40 pieces of video content to be distributed across Facebook, YouTube, Twitter, Instagram Snapchat and ITV’s hub. “It’s a big consideration when shooting where something is going... Continue reading at Digiday
[ Digiday | 2017-01-19 00:00:00 UTC ]
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Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday
[ Digiday | 2017-01-11 00:00:00 UTC ]
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Facebook has reported yet another glitch in the data it gives publishers and marketers to understand their activity on the social network.This time Facebook found a problem that gave some publishers inaccurate traffic numbers, underestimating iPhone audiences on certain posts, according to a... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
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The next-generation television company may be in your pocket. Snapchat, once pegged by the public as a social-messaging app and recently self-declared camera-based platform, is actually starting to look more and more like TV for young viewers who prefer smartphones over flat screens, industry... Continue reading at AdWeek
[ AdWeek | 2016-12-12 00:00:00 UTC ]
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Lulu officials say that Glasstree, its new online publishing platform dedicated to academic and scholarly authors, will provide a suite of online tools and services to distribute works more cost-effectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
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Katy Tur of NBC News at a campaign rally for Donald Trump in Manchester, N.H., on Nov. 7. Her forthcoming book on Mr. Trump’s campaign and election is called “Unbelievable.” Continue reading at The New York Times
[ The New York Times | 2016-11-23 00:00:00 UTC ]
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Bolstered by a twofold offering to both authors and publishers, German self-publishing platform Tredition will expand to the US and UK. The post German Self-Publishing Platform Tredition Goes International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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In April, a batch of small publishers migrated to Medium in the hopes that the platform’s network effect would increase their reach. But seven months after the move, ComScore and Alexa data show that most of these publishers have seen their traffic decline. "It was never my intention to move to... Continue reading at Digiday
[ Digiday | 2016-11-08 00:00:00 UTC ]
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She's a USA Today bestselling author who sells up to 300 books a day and has droves of fans in America â but you won't find Kiwi Leeanna Morgan's name in New Zealand's literary annals. Continue reading at Stuff
[ Stuff | 2016-10-27 00:00:00 UTC ]
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If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
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While LinkedIn is still far behind Facebook as the dominant referrer for traffic, it has been steadily growing since January. Publishers saw a spike in January -- in some cases, traffic jumping sixfold. Instead of a change in behavior, dark social traffic was attributed to LinkedIn. Since then,... Continue reading at Digiday
[ Digiday | 2016-09-27 00:00:00 UTC ]
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Being a publisher today is hard work. On Day Two of the Digiday Publishing Summit, we granted publishers anonymity to share their biggest challenges. Publishers see big opportunity to reach new audiences on social media. But distributing to platforms efficiently and without giving up reader... Continue reading at Digiday
[ Digiday | 2016-09-21 00:00:00 UTC ]
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To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. Here's a roundup of highlights from the... Continue reading at Digiday
[ Digiday | 2016-09-01 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
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