Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
News tagged with:
#native advertising
#native ad
There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
More news stories like this | News stories tagged with:
#quality content
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Today’s edition of Publisher’s Brief focuses on awesome content because, well,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-30 19:11:41 UTC ]
More news stories like this | News stories tagged with:
#cease publication
#daily beast
#latest issue
#i-hsien sherwood
#alfred maskeroni
Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with:
#ad revenue
Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
More news stories like this |
Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#european publishers
The UK's quarterly 'Index on Censorship' has opened its 45-year archive to free readership, a response to an era of fake news and leadership lies. The post Industry Notes: SAGE Publishing Makes UK’s Index on Censorship Archive Free appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fake news
To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post youtube
Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad technology
#technology executives
#select group
#media companies
#tv network
#digital publishers
Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#opportunities presented
#limited size
The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad buyers
#cautionary tale
Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#qubec publishers
#european booksellers
#booksellers appeared
Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#political ads
#news organizations
Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday research
#branded content
#increase revenues
The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
More news stories like this |
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social video
Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#frankfurt debut
#frankfurter buchmesse
Association of American Publishers c.e.o. Maria Pallante has overseen a more robust and outspoken trade body, one which made a pointed award at its recent a.g.m. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#american publishers
#maria pallante
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek
[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook announced
Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook rolls
#moving forward
Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#heavy lifting
#media partners
#including hearst
#daily mail
#media companies
#show called