How Publishers Make Native Ads Newsy

Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
News tagged with: #native advertising #native ad

Other Publishing stories related to: 'How Publishers Make Native Ads Newsy'

Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #civil rights

Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers sell #ad inventory #facebook watch #post facebook #content restrictions

Google publishes its own archive of US political ads

In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget

[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google publishes #political ads #months leading #midterm elections #advertising policies

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

Here’s how many Facebook ads some publishers are running on their main pages

After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #main pages

Digital Solutions in India 2018: Making AR and VR Work in Publishing

When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions

Facebook tweaks political ads policy, but not enough to satisfy irate publishers

Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-28 00:00:00 UTC ]
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Facebook Won’t Exclude News Publishers From Its Political Ads Policy

Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook announced last month that all election-related and issue ads in the U.S. on both Facebook and... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won #facebook head #facebook announced #news publishers #political ads

Facebook won't exempt publishers from new political ad policy

If publishers think Facebook would give them an exemption from its new political ad disclosure policy, they have another thing coming. The social network's Campbell Brown has rejected calls for publisher exemptions to the "paid for" label in a blog... Continue reading at Engadget

[ Engadget | 2018-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook won #campbell brown

Forget fake news: How in-feed native ads can spread positive news

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #powerful tool

Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #post publishers #usa today #readers turn #mobile ads

In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #finding success

Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #vox media #nbc universal

'Vibrant new voices' from seven publishers make Branford Boase shortlist

Titles from seven different publishers have been shortlisted for the Branford Boase award, annually recognising the author of a debut novel and their editor. Continue reading at The Bookseller

[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO

Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo appeared #policy change #make sense

Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri

Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017

Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday research #programmatic advertising #digital revenues

The Rundown: Publishers sweat the ad details

In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-15 00:00:00 UTC ]
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Snapchat Approves Branded Content Ads for Discover Publishers

Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age

[ Advertising Age | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover publishers #nbc universal

How European publishers are diversifying from overreliance on ad revenue

“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #ad revenue