You've built and furnished a home. You regularly tweak and maintain the property so your equity grows. But when you're away, strangers gain access. They sell your appliances, plumbing fixtures and furniture and when you return, it's clear the value you've worked so hard to attain has evaporated.Digital publishers are similarly compromised by third parties (Google, Facebook, advertising vendors, social media widget providers and others) that take, use and monetize the customer data the publishers generate. And it's precisely that behind-the-scenes access to customer data that causes its value to diminish and threatens publisher profitability.Many publishers remain in the dark about whether third parties obtain their data, and whether they monetize it. A "Publishing Profitability Survey" of nearly 400 U.S. publishing executives showed 78% of them don't know if third parties access their data and whether or how they are monetizing it. But whether they understand or not, it's happening virtually everywhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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Digital publishers face the challenges of the power struggle between platforms, fighting for transparency in ad tech and European data privacy regulations. The post ‘The quality of vendor data is shocking’: Overheard at Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-17 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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Over two years after a much-ridiculed branding change, Tronc, owner of the New York Daily News and other publications, is changing its name back to Tribune Publishing on Oct. 9. [] "> To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-10-05 00:00:00 UTC ]
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Early signs suggest the market has moved on from psychological suspense novels and darker fiction, in favour of more uplifting, book-club titles and smart women’s fiction, publishers have told The Bookseller ahead of Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2018-09-24 00:00:00 UTC ]
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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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Celebrating 100 years in the book business, Church Publishing Incorporated is honoring its Episcopal roots while also adapting to a broad and changing audience. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-27 00:00:00 UTC ]
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Since nearly doubling the size of the company, Omeda is positioning itself to better serve a range of publishing partners in a variety of ways. The post Omeda’s Aaron Oberman On Data, the State of Publishing and His Company’s Outlook appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-30 00:00:00 UTC ]
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“The project is complex because we are trying to put single sign-on between six companies, 75 apps and hundreds of sites." The post Portugal’s top publishers band together to get users to register and pool data appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-10 00:00:00 UTC ]
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Books about alcohol, romance and cooking are among those winning the consumers’ buck for Mother’s Day gifts in the run up to the event on Sunday. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
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With 'a lot of anxiety to many businesses as they grapple with the full implications' of the European Union's new data privacy regulations, the UK's Publishers Association launches a special toolkit for its member publishers. The post The UK’s Publishers Association Launches Data Protection... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-15 00:00:00 UTC ]
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The success of Michael Wolff’s Trump tell-all left publisher Henry Holt unprepared to meet initial demand. A big reason is the way data moves (and doesn’t) in the industry. Michael Wolff’s Fire and Fury is exploding. Threats of legal action from the Trump White House–the book’s subject–seem only... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Now more than ever is the time for local news publishers to come to the aid of their country. It's not the lack of disclosures or disclaimers that has enabled unscrupulous actors to run wild in our political system--it's the free-wheeling approach to ad sales that's wreaking havoc. The market is... Continue reading at AdWeek
[ AdWeek | 2017-12-11 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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Former Scottish publisher of the year wrote to its authors at the beginning of October, encouraging them to buy back their own booksA liquidator has been appointed for the troubled publisher Freight Books, a one-time star of the Scottish publishing scene that was named Scottish publisher of the... Continue reading at The Guardian
[ The Guardian | 2017-10-30 00:00:00 UTC ]
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Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday
[ Digiday | 2017-09-27 00:00:00 UTC ]
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This spring, Blossom posted a Facebook video that began with an image of women's underwear and featured seven tidy hacks for organizing your clothes. The post racked up a staggering 382 million views and nearly 12 million shares, making it the most viral video in Facebook history, according to... Continue reading at AdWeek
[ AdWeek | 2017-08-21 00:00:00 UTC ]
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The move could help quantify the monetary benefits of Facebook's fast-loading articles format, which publishers have been souring on. The post Facebook is throwing publishers a bone in the form of more performance data on Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-20 00:00:00 UTC ]
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