When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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The Portuguese-language SDG Book Club is divided into an effort in Portugal and a sister program in Brazil, each announcing its reading list. The post Portuguese-Language SDG Book Club: Open for Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-10 14:49:12 UTC ]
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Penguin Random House and Waterstones say they have returned to “business as usual” following a dispute that saw the bookseller limit the visibility of PRH titles in its stores. Continue reading at The Bookseller
[ The Bookseller | 2021-06-04 12:14:36 UTC ]
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Our summer playlist will carry you across the country or just get you through beach traffic. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
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RBmedia has acquired the audiobook publishing business of McGraw-Hill Professional in a deal that adds about 400 business books to the audio publisher's list, chief content officer Troy Juliar said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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The Society for Promoting Christian Knowledge (SPCK) is acquiring the publishing business of Lion Hudson from the AFD Group to become the UK’s largest Christian publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-04-21 20:30:24 UTC ]
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Many of the biggest hits on such streaming services as Netflix and Disney+ have been adapted from comics and graphic novels. Publishers have learned to scramble to be sure the books these shows are based on are available when demand spikes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-21 04:00:00 UTC ]
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In both corporate social responsibility and in content production as a major academic publisher, Springer Nature had a big 2020. The post Springer Nature Reports on 2020: ‘Sustainable Business’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-08 13:54:00 UTC ]
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People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian
[ The Guardian | 2021-03-28 17:25:47 UTC ]
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In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of... Continue reading at Digiday
[ Digiday | 2021-03-10 02:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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While not celebrating its half century in exactly the manner it had planned, literary agency Watson, Little has had a solid year despite the pandemic, according to its managing director. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 06:27:31 UTC ]
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Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-04 05:00:00 UTC ]
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Chancellor Rishi Sunak has laid out his budget, announcing £6,000 “restart” grants for shops alongside an extension of furlough and the business rates holiday. Continue reading at The Bookseller
[ The Bookseller | 2021-03-02 20:51:28 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Surprisingly, despite the heavy toll taken by the COVID-19 pandemic on brick and mortar bookstores (especially independent brick and mortar bookstores) nationwide, US book sales actually increased by 8 percent in 2020. What demographic is responsible for keeping the industry alive and thriving... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 19:04:39 UTC ]
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Transworld Publishers has acquired Rebuild: How to do Business Better by retail guru Mary Portas, a "visionary toolkit for how to weather the post-pandemic storm in business". Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 15:35:50 UTC ]
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Big offline channels are forecast to outpace digital media this year, with the exception of print. Continue reading at Media Week
[ Media Week | 2021-02-17 09:42:23 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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