How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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At Reimagining Bookstores, 'Provocations' Fuel Drive for Sustainable Bookselling

Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
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Henderson joins Vertebrate as indie expands digital business

Shona Henderson has been appointed digital products manager at Sheffield-based Vertebrate Publishing, which is expanding its digital business. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:33:05 UTC ]
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Back In Business: 150,000 Attend New York Comic Con 2021

New York Comic Con returned to the Javits Convention October 7-11, welcoming back tens of thousands of fans to the newly expanded convention center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-12 04:00:00 UTC ]
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Hamish Hamilton's Chukwu wins at Black British Business Awards

Hannah Chukwu, assistant editor at PRH imprint Hamish Hamilton, has won the Arts & Media Rising Star award at this year's Black British Business Awards. Continue reading at The Bookseller

[ The Bookseller | 2021-10-07 21:27:46 UTC ]
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Frankfurt preps for ‘busy’ physical fair as delegates return

The Frankfurt Book Fair is preparing for up to 25,000 daily fairgoers, after a number of trade figures were convinced to attend by the eagerness of industry colleagues. Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 09:29:05 UTC ]
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Esther Reid, Longtime 'PW' Business Manager, Dies at 68

Esther Alicia Reid, longtime business manager for Publishers Weekly, died September 26. She was 68. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-29 04:00:00 UTC ]
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The 2021 Business Book of the Year Award Announces a Shortlist

Issue-driven nonfiction brings cultural and science topics into the business context in the 16th Business Book of the Year Award shortlist. The post The 2021 Business Book of the Year Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-24 14:26:05 UTC ]
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Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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PA launches guidance on author data collection

The Publishers Association has released guidance for publishers seeking to collect data about the protected characteristics of authors, illustrators and translators after a report found many companies were reluctant to engage in diversity auditing. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 03:26:51 UTC ]
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SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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An App Called Libby and the Surprisingly Big Business of Library E-Books

Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker

[ New Yorker | 2021-09-02 10:00:00 UTC ]
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Penguin Business signs Gratton's 'definitive' hybrid working guide

Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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Yorkshire comic festival launches donation drive for libraries and schools

A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-08-21 00:12:55 UTC ]
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FT/McKinsey Business Book of the Year longlist revealed

The 15-strong longlist for the £30,000 Financial Times & McKinsey Business Book of the Year has been announced, featuring a line-up where workplace culture, climate change and the pandemic loom large. Continue reading at The Bookseller

[ The Bookseller | 2021-08-15 18:06:07 UTC ]
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Publishers Blast Internet Archive’s ‘Extraordinary’ Demand for Sales Data

Lawyers say the Internet Archive's sweeping demand for 10 years worth of monthly sales data is "burdensome in the extreme" and legally "irrelevant." Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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Internet Archive Seeking 10 Years of Publisher Sales Data for Its Fair Use Defense

In their filing August 9, IA lawyers insist the sales data is crucial to its fair use defense in a lawsuit filed last year, while the plaintiff publishers have balked at the extraordinary request. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Emily Oster says you should run your family like a business. Does that work in 2021 — or ever?

In the new book ‘The Family Firm,’ the controversial economics professor shares how to use meetings, rules and data to sort out parenting decisions Continue reading at The Washington Post

[ The Washington Post | 2021-07-30 12:00:00 UTC ]
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In-Person, Online: Edinburgh International Book Festival’s Business of Books

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[ Publishing Perspectives | 2021-07-09 18:10:26 UTC ]
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