How Data Drives Business for Chevy, Nissan

When Chevrolet launches its 2014 Corvette Stingray this fall, it will rely as much on data as a big creative idea to reach its target audience of affluent sports-car owners.Instead of widely blanketing the country with expensive national TV and print ads, Chevy is microtargeting owners of the Porsche 911 and other premium two-seaters.Chevy is working with big publishing companies such as Hearst and Cond Nast to compile lists of Porsche and other sports-car owners. Then Corvette urges them to take a test-drive at their local dealer or -- get a race-car experience by driving a Stingray at pro race tracks around the U.S. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-30 00:00:00 UTC ]
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Spotify takes on Amazon with a huge leap into the audiobook business

With more than 300,000 audiobook titles available to purchase a la carte, Spotify says this is ‘just the beginning.’ After taking on Apple and Pandora, Spotify appears to be setting its sights on Amazon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2022-09-20 17:05:45 UTC ]
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Ingram Panel Examines Health of the Book Business

Changing consumer buying patterns, labor shortages, and new ways to reach readers were among the topics discussed at a recent webinar where ABA CEO Allison Hill, Ingram's Phil Ollila, and Zando founder Molly Stern were the feature speakers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #labor shortages #reach readers #topics discussed #recent webinar #feature speakers

Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
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Lit Agents Say S&S Acquisition Would be Bad for Business

A survey released by the Association of American Literary Agents has found that 87% of respondents oppose the acquisition of Simon & Schuster by Penguin Random House, citing, among their chief concerns, that the deal would result in “less competition” for titles and “lower advances.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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Too Busy for a Novel? Read These Short Stories Instead

One of the central questions I had when shaping my story collection, Proof of Me, was how to invite into it a unified feel, how to place each story to be in conversation—geographically, thematically, linearly—with what follows. I also sought for each story to stand on its own, offering a... Continue reading at Electric Literature

[ Electric Literature | 2022-08-05 11:00:00 UTC ]
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NPD and IRI Have Announced an Unnamed Merger in Data and Analysis

Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
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Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian

[ The Guardian | 2022-08-03 06:11:48 UTC ]
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Deesha Philyaw and Dawnie Walton on the Business of Publishing

On this special Member Exclusive episode of Ursa Short Fiction, authors Deesha Philyaw (The Secret Lives of Church Ladies) and Dawnie Walton (The Final Revival of Opal & Nev) offer a comprehensive guide to the business of publishing—from submitting short stories to literary magazines, to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:28 UTC ]
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ALA Annual Conference Has Busy In-Person Return

The American Library Association held its first in-person annual conference since 2019 in Washington, D.C., beginning on June 23, and with today and tomorrow still to come, the show's return is getting solid reviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-27 04:00:00 UTC ]
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Audiobooks for your summer drive

Here are seven entertaining audiobooks, selected with an eye for diverse tastes. Continue reading at The Washington Post

[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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Through a Recession and a Pandemic, the Book Business Is Thriving in Buenos Aires

The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:14 UTC ]
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Leading NFT blockchain Flow announces $725 million Ecosystem Fund to drive Web3 innovation

The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company

[ Fast Company | 2022-05-10 09:00:23 UTC ]
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Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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France’s Catherine Nabokov: An Editor in Business as a Literary Agent

As Friday's opening of the 2022 in-person Festival du Livre de Paris approaches, Catherine Nabokov talks about nurturing 14 writers' work. The post France’s Catherine Nabokov: An Editor in Business as a Literary Agent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-20 20:27:46 UTC ]
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People Who Shaped the Book Business

A glance at the movers and shakers over a century, and some who have starred in the past 25 years (reprinted from PW's 125th Anniversary issue in July 1997) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-12 04:00:00 UTC ]
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Driving Publishing into the Future: Spotlight on FADEL

The rights and royalties management company aims to help publishers keep up with the changing industry through innovative solutions and technology offerings (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
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Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Publishers report brisk business in 2021

Representatives at some of the UK’s biggest publishers have supplied data to broaden out the picture regarding their performance in the past year. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 16:11:19 UTC ]
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