Hodder bags Borough Market cookbook in eight-way auction

Hodder is publishing The Borough Market Cookbook following a "competitive" eight-way auction. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience. ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics

Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns #chris judge #marketing campaign #annual awards

5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #ad business #shopping cart #posting videos #latest step

Hodder wins twice at Peters Book of the Year Awards

Hodder is the big winner at this year’s Peters Book of the Year award, taking home book of the year for both the junior fiction and teen fiction categories. A Room Full of Chocolate by Jane Elson and A Song For Ella Grey by David Almond, both published by Hodder, were announced as the Books of... Continue reading at The Bookseller

[ The Bookseller | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big winner #room full #ella grey #david almond #catherine rayner

Cookbooks Preview, April 2015

An ode to vegetables from a pioneer of the snout-to-tail movement, a culinary tour of the West Coast, and other titles to watch next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbooks preview #west coast

Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook data

Controversy Courts Several Australian Cookbook Publishers

Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author

BEA Children’s Art Auction to Honor Judy Blume

The auction, which will be held May 26, supports ABFE’s defense of the free speech rights of kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #art auction #bea children

5 Tips for Online Book Marketing Today

Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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LIMA cookbook to Mitchell Beazley

Mitchell Beazley has signed a cookbook from Virgilio Martinez, the chef behind the Michelen-starred restaurant LIMA. LIMA The Cookbook: Peruvian Home Cooking, co-authored with Luciana Bianchi, will be released on 1st October 2015 as a £25 hardback. Octopus publisher Alison Starling acquired... Continue reading at The Bookseller

[ The Bookseller | 2015-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mitchell beazley

Hodder buys second from Olly Murs

Hodder imprint Coronet has acquired a new book from singer Olly Murs, titled On the Road. Coronet’s editorial Director Charlotte Hardman acquired world rights in a deal with Modest! Management. Coronet published Murs’ first book Happy Days, which told the story of his journey to stardom, in 2012. Continue reading at The Bookseller

[ The Bookseller | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder buys

Tapping Into the Minecraft Audience to Market Books

Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #market books #huge audience #novels based

McKearney to be chair of Book Marketing Society

The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller

[ The Bookseller | 2015-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #sue wilkinson

Palomar cookbook for Mitchell Beazley

Mitchell Beazley has signed a cookbook from acclaimed London restaurant The Palomar. The Octopus imprint signed the book in a "hotly contested" auction, acquiring world rights from Zoe Ross at United Agents. The Palomar opened in Soho in 2014, serving food inspired by the cuisine of modern day... Continue reading at The Bookseller

[ The Bookseller | 2015-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mitchell beazley #hotly contested #united agents #signature dishes

Miriam Robinson to direct Marketing & Publicity Conference

Miriam Robinson, former head of marketing at Foyles, is to become programme director for The Bookseller’s annual Marketing & Publicity Conference, to be held in June. Robinson led Foyles' widely-admired strategy to involve trade partners in the creation of the new Charing Cross Road... Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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Should Greece Should Deregulate Its Book Market?

Among the suggestions to improve Greece's economy has been the prescription that it deregulate the book market, yet several people oppose this view. The post Should Greece Should Deregulate Its Book Market? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market

In Germany: Ebooks Less Than 10% of Market, Tolino Grows

Ronald Schild, CEO at Germany's MVB, discusses developments in German ebook sales — which still command just a single digit market share — and the Tolino ebook platform. The post In Germany: Ebooks Less Than 10% of Market, Tolino Grows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ronald schild

The U.K.'s Top Selling Cookbook Comes Stateside

'Deliciously Ella,' which has topped charts and set records in the U.K. since its January release, will go on sale in the U.S. next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deliciously ella #topped charts #january release