Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other news stories related to: "Hearst turns to first-party data to look for new brand licensing categories"


Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Licensing Hotline: August 2023

Read on for news about HarperCollins's books based on the popular 'Adopt Me!' game on the Roblox platform; license acquisitions for Andrews McMeel's expanding children's list, the publishing program for 'Disney Wish,' Mad Cave's Flash Gordon comics and graphic novels, Sourcebooks' Huggies... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing program #graphic novels #mad cave #andrews mcmeel #books based #licensing hotline


Print Book Sales Fell in All Categories Last Week

Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Book Award Categories We Wish Existed

From Best Book with a Cat on the Cover to Best Book to Read in a Dark, Dark Place, these are the book award categories we really want to see! Continue reading at Book Riot

[ Book Riot | 2023-08-07 10:34:00 UTC ]
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Movers and Shakers: Hearst UK, M&C Saatchi, Leo Burnett and McCann Worldgroup

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-07-26 10:26:04 UTC ]
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Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
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How Christian Cooper turned one of the worst days of his life into a megaphone for inclusion and the joy of birding

Christian Cooper, author of "Better Living Through Birding" and host of Disney+'s "Extraordinary Birder," joins the L.A. Times Book Club Aug. 16. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-14 14:00:43 UTC ]
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Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
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Licensing Hotline: July 6, 2023

Read on for news about Curiosity Ink Media and Dynamite Entertainment's Cats Vs Pickles books, Mad Cave's new licenses, new comic book programs for Hasbro's toy brands, 'Love You Forever''s recent collaboration with Drake and Nike, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #comic book #mad cave #dynamite entertainment #licensing hotline


Licensing Hotline: June 29, 2023

Read on for news about Random House Children's Books' publishing plans for Afro Unicorn; Scholastic and Insight Editions' OMG POP! books; Really Big Coloring Books' range of products featuring PBS Kids properties; MerryMakers' launch of an InvestiGators licensing program; a new licensing effort... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #scholastic #tv series #insight editions #publishing plans #licensing hotline


How a round-the-clock team turned the Jan. 6 Report into recorded history in 26 hours

The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
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Turning Small Rebellions Into a Large Literary Revolution

Kenan Orhan’s debut, I Am My Country, feels like much more than just a book of imaginative short stories set in and around the author’s ancestral homeland of Turkey. The powerful collection could be said to comprise a series of real “small rebellions” — enacted by its characters, prose, and the... Continue reading at Electric Literature

[ Electric Literature | 2023-06-13 11:01:00 UTC ]
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Workman's Indestructibles Debuts Sesame Street as First-Ever License

Workman Kids' bestselling Indestructibles series has made its first foray into licensing, acquiring the rights to 'Sesame Street' from Sesame Workshop. Six books are set for publication this year and next. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Licensing Hotline: June 2023

Read on for news about collectible figures depicting Nancy Drew, Odd Dot securing publishing rights to the Build-A-Bear brand, Boom! Studios' new four-comic series tied to the Creed franchise, Printers Row Publishing Group's year-round success with Disney's The Nightmare Before Christmas... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Sheikh Zayed Book Award Adds New Category, Opens Submissions

Abu Dhabi's Sheikh Zayed Book Award adds an 'Editing of Arabic Manuscripts' category as it opens a new round of submissions. The post Sheikh Zayed Book Award Adds New Category, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 17:34:13 UTC ]
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YouTube adds VideoAmp to its data clean room

Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age

[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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