Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Overwatch 2's third season will let you turn Doomfist into One-Punch Man

Following a rocky release, it looks like Overwatch 2 is starting to hit a stride. On Monday, Blizzard detailed all the content that’s coming with the game’s latest season, and there’s plenty here for fans to be excited about. To start, season three will introduce the franchise’s first crossover... Continue reading at Engadget

[ Engadget | 2023-02-06 20:45:42 UTC ]
More news stories like this | News stories tagged with: #march 7th #greek mythology #asian mythology #manga


Turning Nairobi’s Public Libraries Into ‘Palaces for the People’

A Kenyan nonprofit is restoring iconic public libraries, leaving behind a segregated past and turning them into inclusive spaces. Continue reading at The New York Times

[ The New York Times | 2023-02-04 10:00:30 UTC ]
More news stories like this | News stories tagged with: #public libraries


The Enneagram Meets Niche Categories

Following the success of Enneagram books published in 2016 and onward, Christian publishers are applying the ancient personality typing system to relationships as well as spiritual and professional growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-25 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishers #professional growth


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


Book Sales in All Categories Fell in November

Sales in both the adult and children's/young adult categories fell by double digits in November, due in part to soft hardcover sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #categories fell #double digits


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


Digital Book World Focuses on Data and Accessibility

Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #data collection #conference focused #accessible books #publishers association #digital book #book world


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
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It turns out that people don’t want a coloring book based on a novel about domestic abuse.

There’s no denying that Colleen Hoover has had an incredible year. Still, despite the relentless appetite for her novels, it seems that the people do not, in fact, want a coloring book based on her number-one bestselling book It Ends With Us, which centers on an abusive relationship faced by... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-12 17:27:54 UTC ]
More news stories like this | News stories tagged with: #people don #domestic abuse #colleen hoover #coloring book


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with: #publishing summit


Licensing Hotline: December 2022

Read on for news about Thunder Bay Press's new properties including D&D; Rebel Girls and its new global licensing agency; a new licensing deal for Anboran, a publisher of fairy tales that reflect the experiences of young Black readers; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #rebel girls #licensing deal #fairy tales


From Magic to Minecraft: DK Expands List with New Licenses

DK has made a number of new additions to its portfolio of licenses, dipping into the varied worlds of movies, board games, TV, education, and video gaming—including Avatar, Magic the Gathering, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #board games


Vox Media Will No Longer License Chorus, Its CMS Software

The digital media company Vox Media, which houses editorial titles including Vox, New York Magazine and Thrillist, is discontinuing its business of licensing its content management system, Chorus, to publishers, Adweek has learned. Chorus, which has six clients currently, will no longer take on... Continue reading at AdWeek

[ AdWeek | 2022-12-09 19:51:02 UTC ]
More news stories like this | News stories tagged with: #vox media #york magazine #digital media


Lachlan Murdoch’s whirlwind week: from US court testimony to Sydney Christmas party as elites rub shoulders | The Weekly Beast

Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian

[ The Guardian | 2022-12-09 01:26:31 UTC ]
More news stories like this | News stories tagged with: #lachlan murdoch #weekly beast #global head #week began #fox news #political leaders #news corp


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Turns out the Russian soldier who fled to France and sold his war memoir might be full of shit.

Back in August I wrote about Pavel Filatyev, an active-duty Russian soldier who posted online his 141-page account of the lead up to and taking of Kherson by Russian forces. With the help of Vladimir Osechkin, who runs Gulagu.net (an anti-corruption website whose name translates as “No to the... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 15:42:53 UTC ]
More news stories like this | News stories tagged with: #posted online #memoir


NYU’s Publishing Program Turns 25

We spoke with Andrea Chambers, who heads the master’s degree program, about the tools publishing professionals need today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-02 05:00:00 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp


Mercer Mayer Co-Founds New Entertainment and Licensing Company

Mercer Mayer, author of 300 books including the long-running Little Critter series, has partnered with digital media developer John Sansevere to form a new company, Twelve/30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Licensing Hotline: November 2022

Read on for news about Studio Fun's Blippi books, Abrams’s middle grade and graphic novels tied to the classic Nickelodeon horror series 'Are You Afraid of the Dark?,' 80th anniversary tie-ins for 'The Little Prince,' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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