Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #capitol attack #unindicted co-conspirator #murdoch family #article published #federal court #news corporation #drive subscriptions #lachlan murdoch #marketing company #free app #latest updatesget


Mercer Mayer Co-Founds New Entertainment and Licensing Company

Mercer Mayer, author of 300 books including the long-running Little Critter series, has partnered with digital media developer John Sansevere to form a new company, Twelve/30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Licensing Hotline: November 2022

Read on for news about Studio Fun's Blippi books, Abrams’s middle grade and graphic novels tied to the classic Nickelodeon horror series 'Are You Afraid of the Dark?,' 80th anniversary tie-ins for 'The Little Prince,' and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-29 05:00:00 UTC ]
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Sheikh Zayed Award Names Its Translation Category Longlist

The 11 longlisted submissions for the Sheikh Zayed Book Award's Translation category came from six Arab nations. The post Sheikh Zayed Award Names Its Translation Category Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-28 05:15:11 UTC ]
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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
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We Partied With Padma Lakshmi, Union Supporter, at the National Book Awards

The National Books Awards returned in full force on November 16, 2022 for a night of in-person glitz after two years of virtual ceremonies. In front of white tents where the literati gathered for photos on the red carpet, publishing workers with the HarperCollins Union, standing in the cold,... Continue reading at Electric Literature

[ Electric Literature | 2022-11-18 12:06:00 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #electric literature #harpercollins union #publishing workers #red carpet #virtual ceremonies #full force #padma lakshmi


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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Licensing Hotline: October 2022

Read on for news about Ebony Jr.'s partnership with Little Golden Books, a subscription 'Star Wars Encyclopedia' from Fanhome; Cottage Door Press's new partnership with ChopChop Family, among other licenses; new publishing programs from PI Kids tied to properties ranging from Peter Rabbit to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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DoorDash and Marvel turn delivery people into superheroes

The latest campaign from the delivery company revolves around a comic book starring four superpowered DoorDash delivery people, or “Dashers.” Continue reading at Advertising Age

[ Advertising Age | 2022-10-06 21:20:53 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Why Hearst is building a commerce marketplace

Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits. Continue reading at Digiday

[ Digiday | 2022-09-27 04:01:00 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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How disability advocate Alice Wong turned her anger into action

In her memoir, the activist tells her story — and warns that it's no sentimental tale. Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 10:00:13 UTC ]
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Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
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Heartland Fall Forum Turns 10

The first in-person Heartland Fall Forum since 2019 will be used to mark the first decade of the partnership between the Great Lakes Independent Booksellers Association and the Midwest Independent Booksellers Association, which resulted in HFF. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
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Let’s turn the Farmer’s Almanac into something real — and useful

The perennial bestseller is now disconnected from its reason for being. It wants to evoke our affection for nature but shows little interest in human nature or science. Continue reading at The Washington Post

[ The Washington Post | 2022-08-24 11:00:49 UTC ]
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Licensing Hotline: August 2022

Read on for news about Bendon's new licensing properties from popular streaming series, Insight Editions' Pokémon publishing program, HarperCollins's licensing representation deal with WildBrain CPLG, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #insight editions #licensing hotline