Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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The Waldo Party Returns and the Baby Departs (shelftalker)

A seance precedes the happy return of an annual tradition that was suspended by the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 11:00:00 UTC ]
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Tracing the Republican Party’s devolution to one man: Newt Gingrich

Dana Milbank identifies Gingrich as the culprit who began steering the GOP away from Reagan and toward Trump. Continue reading at The Washington Post

[ The Washington Post | 2022-08-05 10:00:11 UTC ]
More news stories like this | All news stories tagged with: #newt gingrich #republican party

NPD and IRI Have Announced an Unnamed Merger in Data and Analysis

Amid news of the NPD-IRI merger, NPD BookScan reports US print holding at 6 percent below 2021’s level in the week ending July 23. The post NPD and IRI Have Announced an Unnamed Merger in Data and Analysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-04 15:57:40 UTC ]
More news stories like this | All news stories tagged with: #bookscan #post npd

Why are people on TikTok obsessed with Little Miss quizzes? And are they harvesting my data?

The children’s book characters had a makeover and now TikTok users really want to know which one they are. Alyx Gorman explains it to Josh TaylorSo Alyx, I’ve seen lots of Little Miss memes all over the elderly internet (Instagram and Facebook), but apparently they’ve now morphed into quizzes... Continue reading at The Guardian

[ The Guardian | 2022-08-03 06:11:48 UTC ]
More news stories like this | All news stories tagged with: #children’s book #mr men #book characters #tiktok users

In ‘The Displacements,’ a hurricane turns the rich into refugees

In "The Displacements," a hurricane destroys Miami and makes millions of Americans homeless. Continue reading at The Washington Post

[ The Washington Post | 2022-07-19 13:19:37 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | All news stories tagged with: #best-selling book #hannah waddingham #ted lasso #multiyear deal

'AudioFile' Turns 30

Robin Whitten turned her passion for audiobooks into one of the first publications to cover that medium. As 'AudioFile' marks its 30th birthday this summer, Whitten reflected on how the venture initially got off the ground, how it has evolved and where it’s headed next. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-15 04:00:00 UTC ]
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Licensing Hotline: July 2022

Read on for news about Kids Can Press's new titles tied to the PBS Kids show 'Elinor Wonders Why,' the success of HarperCollins's My Little Pony program, a licensing effort based on Raúl the Third's World of ¡Vamos!, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-14 04:00:00 UTC ]
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When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Robert Peston: ‘I wore my favourite Gaultier coat to a party conference and somebody nicked it’

ITV’s political editor on coping with obsessive-compulsive disorder, belatedly publishing his first novel, and why he longs for a lost EnglandITV’s political editor Robert Peston, 62, began his career as a print journalist and has broken a string of stories, including the Northern Rock bailout... Continue reading at The Guardian

[ The Guardian | 2022-07-02 17:00:50 UTC ]
More news stories like this | All news stories tagged with: #delivery charges #observer order #million miles #ve written #general election #business editor

David C Cook Turns to Comics for Expansion

David C Cook is expanding its staff and comic book offerings through the acquisition of the graphic arts studio Corvus Comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-22 04:00:00 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Indie bookstore boom turns page to a more diverse America

The year 2021 saw a substantial increase in the number of independent bookstores in the United States. And a growing proportion of these stores is owned by individuals from diverse ethnic and racial backgrounds. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-17 15:44:11 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
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TV Alert: 'The Summer I Turned Pretty'

Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #jenny han #turned pretty #tv alert

Photo Highlights from Licensing Expo 2022

Licensing Expo, held May 24–26 in Las Vegas, always features lots of interesting and sometimes odd sights and sounds, and this year's back-to-in-person event was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #las vegas #licensing expo #photo highlights

Licensing: Netflix Has Five Dr. Seuss Projects in the Works

Productions are underway, expanding the Dr. Seuss Enterprises partnership with Netflix for new animated projects for a preschool audience. The post Licensing: Netflix Has Five Dr. Seuss Projects in the Works appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-03 13:27:17 UTC ]
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Licensing Expo Returns in Person

Interest in publishing as a core category within licensed consumer products programs remains strong, as was evident from a walk through the aisles of Licensing Expo, which ran May 24–26 in Las Vegas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #las vegas #licensing expo