Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'

PRH dominates Costa Book Awards as Azumah Nelson and Fuller win categories

Penguin Random House has dominated the Costa Book Awards 2021 category winners, with two Viking authors among the victors—Caleb Azumah Nelson and John Preston—along with Fig Tree's Claire Fuller and Manjeet Mann, with only Bloodaxe Books' Hannah Lowe preventing a clean sweep. Continue reading at The Bookseller

[ The Bookseller | 2022-01-04 12:23:06 UTC ]
More news stories like this | News stories tagged with: #fig tree #bloodaxe books #clean sweep #azumah nelson #penguin random house #costa book

New York's library e-book licensing bill vetoed as Maryland challenge looms

The Association of American Publishers (AAP) has welcomed the decision by New York Governor Kathy Hochul to veto a bill that would have forced publishers and authors to grant e-book licences to libraries under state-imposed terms. Continue reading at The Bookseller

[ The Bookseller | 2021-12-31 06:31:54 UTC ]
More news stories like this | News stories tagged with: #forced publishers #libraries #e-book

PA backs filing against Maryland law forcing publishers to license library e-books

The Publishers Association and the Federation of European Publishers have voiced their support for the Association of American Publishers’ challenge of an “unprecedented, unjustified” Maryland law which could force publishers both in the US and abroad to license e-books to the state's public... Continue reading at The Bookseller

[ The Bookseller | 2021-12-20 16:08:03 UTC ]
More news stories like this | News stories tagged with: #european publishers #american publishers #force publishers #license e-books #public libraries #publishers association

Creative Access data shows sharp decline in financial stability for publishing staffers

Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 03:20:02 UTC ]
More news stories like this | News stories tagged with: #creative access #10-year anniversary #disproportionate impact #under-represented groups #sharp decline

Our kind of party

What does it mean to keep planning for a better tomorrow only to be knocked back by fate? Continue reading at The Bookseller

[ The Bookseller | 2021-12-10 13:58:43 UTC ]
More news stories like this | News stories tagged with: #knocked back

Amazon's data capture changed industry like never before, FutureBook told

Amazon has changed the publishing ecosystem more than anything else due to its “proprietary” capturing of data, FutureBook delegates have been told. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 15:38:24 UTC ]
More news stories like this | News stories tagged with: #futurebook told #publishing ecosystem

‘America’s Librarian’ knows why people turn to libraries in times of need

Nancy Pearl, possibly America’s best-known librarian and recommender of books, shares her thoughts on choosing what to read, and when to stop reading. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-11-16 23:20:31 UTC ]
More news stories like this | News stories tagged with: #nancy pearl #libraries

Edinburgh Napier University to license the IPG Skills Hub

Publishing students at Edinburgh Napier University are to receive access to the Skills Hub of the Independent Publishers Guild (IPG) as the organisations enter into a new licensing partnership. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 01:57:20 UTC ]
More news stories like this | News stories tagged with: #skills hub #licensing partnership

Google lets Android apps use third-party payments in South Korea

Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget

[ Engadget | 2021-11-04 13:42:55 UTC ]
More news stories like this | News stories tagged with: #south korea #play store #in-app purchases #small drop #app stores #e-book

Licensed to thrill: Kim Sherwood set to ‘expand the James Bond universe’

Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian

[ The Guardian | 2021-11-04 09:49:02 UTC ]
More news stories like this | News stories tagged with: #novels set #ian fleming #james bond #harpercollins #debut novel

2021 holiday gift guide: Books category

Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post

[ The Washington Post | 2021-11-03 17:00:59 UTC ]
More news stories like this | News stories tagged with: #books category #holiday season #favorite book

Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book

How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit

White Whale Bookstore Turns Five, Expands

Pittsburgh’s White Whale Bookstore celebrated its five-year anniversary on October 15 with something special: the grand opening of its newly expanded space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #grand opening #bookstore

A woman won a million-euro writing prize . . . then turned out to be three men.

This week, the winner of the Planeta Prize, a Spanish 1-million-euro literary award, was announced: Carmen Mola, a famously private crime thriller writer. All that was known about Mola, often referred to as Spain’s “Elena Ferrante,” is that she was a university professor in her mid-40s living in... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-18 18:30:34 UTC ]
More news stories like this | News stories tagged with: #carmen mola #elena ferrante #university professor #planeta

Nielsen Refreshes Brand, Logo Following NielsenIQ Sale

Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #advent international #nielsen

An insider’s view of China’s Communist Party: Corruption and capitalist excess

Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post

[ The Washington Post | 2021-10-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #communist party

Rooney turns down Hebrew translation bid over Palestine stance

Sally Rooney has turned down a bid from an Israeli publisher to translate her most recent novel, Beautiful World, Where Are You, into Hebrew, due to her stance on the conflict in Palestine. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 12:12:35 UTC ]
More news stories like this | News stories tagged with: #sally rooney #israeli publisher #beautiful world