Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other news stories related to: "Hearst turns to first-party data to look for new brand licensing categories"

It's time for Alberta's United Conservative Party to focus on uniting following leadership review

One of the first steps of healing the divisions within the United Conservative Party is to welcome MLAs Todd Loewen and Drew Barnes back into the fold, says Michael Solberg. Continue reading at CBC

[ CBC | 2022-05-25 10:00:00 UTC ]
More news stories like this |

Smaller Licensing Expo Generates Steady Traffic in Live Return

Though the number of exhibitors was down from the last in-person Licensing Expo held in 2019, most exhibitors said they had productive meetings throughout the first day of the conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this |

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen alternatives #datacenter weekly

Random House Brings Licensed Titles Under One Roof

Random House has created a new imprint dedicated to licensed book publishing. Starting in 2023, Random House Worlds will house Random House’s adult licensed titles under the direction of Keith Clayton, v-p, deputy publisher of Del Rey, who will also serve as publishing director of Random House... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #publishing director #del rey #deputy publisher #imprint dedicated

Licensing Hotline: May 2022

The Magical Tales expands its line of Disney tie-ins, new licensing program tied to Eloise, Highlights' expanded licensed publishing program, HarperCollins's virtual reality deal with Peeka, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #licensing hotline

‘I almost got hit’: the Ukrainian journalists turned war correspondents overnight

Initially writing stories and making television reports was secondary for the journalists as many focused on survivalRussia-Ukraine war: latest updatesWhen the war started journalists in Ukraine found themselves at the centre of the biggest story in the world. They became war correspondents... Continue reading at The Guardian

[ The Guardian | 2022-05-10 17:24:57 UTC ]
More news stories like this | All news stories tagged with: #pulitzer prize #russian invasion #biggest story

Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | All news stories tagged with: #nielsen #guiding light #first-party data

Why the wheels of human history seemed to turn faster for some

Oded Galor examines the drivers of progress and innovation, and the reasons for inequality. Continue reading at The Washington Post

[ The Washington Post | 2022-04-29 12:00:53 UTC ]
More news stories like this | All news stories tagged with: #human history

Malcolm Nance, TV pundit turned fighter in Ukraine: ‘I believe in the defense of democracy’

The MSNBC counter-terrorism expert and former US navy servicemember discusses his decision to take up arms in UkraineMalcolm Nance, MSNBC’S former military and counter-terrorism expert, is always fighting someone.As a personal and professional acquaintance of Nance, I wasn’t the least bit... Continue reading at The Guardian

[ The Guardian | 2022-04-29 10:00:38 UTC ]
More news stories like this | All news stories tagged with: #literary agent #upcoming book #months ago

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #creative types #struck deals #traditional tv

How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | All news stories tagged with: #book industry #book publishing

Shannon Bream's Bible stories are turning Fox News Books into a publishing force

The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #large part #harpercollins imprint #shannon bream

Delia Ephron writes rom-coms. Then her life turned into one.

The author behind such favorites as “You’ve Got Mail” shares her own made-for-Hollywood tale in “Left on Tenth” Continue reading at The Washington Post

[ The Washington Post | 2022-04-09 12:00:29 UTC ]
More news stories like this |

New Categories Fuel Growth at Andrews McMeel

The publisher saw strong sales across the board over the past two years, with net revenues up more than 25% from 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #strong sales #andrews mcmeel

Licensing Hotline: April 2022

Read on for news about DK's 'The Very Hungry Caterpillar' encyclopedia, Random House's picture book with Ellen DeGeneres, new Harry Potter publishing from Insight Editions, lucha libre books from Future House and Masked Republic, a Spawn trade publishing program, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-07 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #picture book #harry potter #trade publishing #insight editions #random house #hungry caterpillar #licensing hotline

Julia Morgan is best known for designing Hearst Castle. But her achievements reach further.

A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post

[ The Washington Post | 2022-03-19 12:00:49 UTC ]
More news stories like this | All news stories tagged with: #hearst

Make money turning your short fiction… into a video game?

Are you tired of getting your short stories rejected by literary magazines with weird names like Ploughshares, The Paris Review, and, lol, The New Yorker? Do you, a writer of a searing, minimalist narratives of longing and loss amid the ruins of late capitalism, need to eat?  Sure you do! Well,... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-17 16:16:55 UTC ]
More news stories like this | All news stories tagged with: #short stories #late capitalism #paris review #literary magazines #video game

It's All About Branding: Spotlight on Lulu

The veteran self-publishing platform offers authors time-tested tools to publish quality books, build their brands, and reach readers. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-publishing platform #reach readers

Her heart was broken — so she turned to science

To heal after an agonizing divorce, writer Florence Williams consulted researchers and communed with nature. Continue reading at The Washington Post

[ The Washington Post | 2022-03-11 13:00:37 UTC ]
More news stories like this |

Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #national tv #big data #measurement company