Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'

How the gun industry’s ‘quick and fearful’ reaction to Columbine foreshadowed its turn to extremism

In this excerpt from ‘Gunflight,’ Ryan Busse, a former firearms exec turned gun-safety activist, explores the industry’s response to America’s first high-profile school shooting, and the shift to today’s radicalized gun landscape. Ryan Busse is a former firearms executive who spent 25 years at... Continue reading at Fast Company

[ Fast Company | 2023-04-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan busse #joe biden #presidential campaign

BuzzFeed News’ business model turned to dust because they were always at the whim of mercurial tech titans | James Hennessy

BuzzFeed changed the way news was reported for the digital age. But it became a casualty of its lopsided relationship with FacebookThe announcement of the demise of BuzzFeed News last week felt unlike the cavalcade of media closures and layoffs of the past decade. In a sense, it represented the... Continue reading at The Guardian

[ The Guardian | 2023-04-26 03:36:53 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #news operation #digital age #past decade #harry potter

Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | News stories tagged with: #marketing ecosystem #newly launched #miami beach #digital media

London Book Fair: New Data on UK Readers of Translated Fiction

The Booker Prize Foundation reveals a Nielsen study's data on consumers of translated fiction in the United Kingdom. The post London Book Fair: New Data on UK Readers of Translated Fiction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-19 03:19:31 UTC ]
More news stories like this | News stories tagged with: #uk readers #translated fiction #united kingdom #nielsen

How lawyer-author Orlando Ortega-Medina turned his exile from L.A. into a legal thriller

'The Fitful Sleep of Immigrants' began as a memoir about Orlando Ortega-Medina's exile from a homophobic U.S. How it became an immigration thriller instead Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-04-18 13:00:23 UTC ]
More news stories like this | News stories tagged with: #legal thriller #memoir

The Right Way to Build Brand Love by Hopping on Viral Trends

Richard Fox is not interested in contributing to the internet's abundance of "inspiration porn." As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward. @paralympics Blind swimmers getting bopped. ?... Continue reading at AdWeek

[ AdWeek | 2023-04-10 20:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

‘I didn’t give permission’: Do AI’s backers care about data law breaches?

Regulators around world are cracking down on content being hoovered up by ChatGPT, Stable Diffusion and othersCutting-edge artificial intelligence systems can help you escape a parking fine, write an academic essay, or fool you into believing Pope Francis is a fashionista. But the virtual... Continue reading at The Guardian

[ The Guardian | 2023-04-10 09:10:17 UTC ]
More news stories like this | News stories tagged with: #stable diffusion #personal data #copyright laws #latest generation #european parliament #libraries

Licensing Hotline: April 2023

News of Mango Publishing's book tied to a Jane Goodall-inspired TV series, a self-published Major League Baseball-licensed title, and prosocial initiatives from Sesame Workshop that include digital storybooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #mango publishing #sesame workshop

It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | News stories tagged with: #roald dahl #agatha christie #e-book

Licensing Hotline: March 2023

Read on for news about Simon & Schuster Children’s Publishing's Transformers books, HarperCollins's Magic Mixies books, Mango's inaugural Fay and Fluffy title, Scholastic joining the global Learn with Peppa program, a new licensing agent for Anboran, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #licensing agent #scholastic

Tove Jansson’s Moomin Characters Licensed to Barnes & Noble

Almost 80 years after the first of Tove Jansson's Moomins appeared, the US market finds the durable characters at Barnes & Noble. The post Tove Jansson’s Moomin Characters Licensed to Barnes & Noble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-17 19:07:53 UTC ]
More news stories like this | News stories tagged with: #tove jansson #barnes noble

Turn the Italian manuscript thief loose.

As you may recall, back in January of 2022, after much speculation and an industrywide manhunt, a Tom Ripley-esque rights coordinator by the name of Filippo Bernardini was arrested at JFK airport for the extremely strange crime of impersonating literary agents and book publishers. Between 2016... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-13 17:20:57 UTC ]
More news stories like this | News stories tagged with: #filippo bernardini #book publishers #literary agents

How sci-fi writer Annalee Newitz turned to real-life scientists to build a (better) future

Novelist and science journalist Annalee Newitz brings 'The Terraformers' to the L.A. Times Book Club March 28. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-09 22:20:34 UTC ]
More news stories like this | News stories tagged with: #times book

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen

Indigo won't pay ransom for stolen employee data

Canada's largest bookstore chain says it won't pay ransom to the online group claiming responsibility for the cyberattack that stole at least some personal data of current and former employees of Indigo Books & Music, and which likely caused... Continue reading at CBC

[ CBC | 2023-03-02 02:09:18 UTC ]
More news stories like this | News stories tagged with: #personal data #bookstore chain

Why one children’s books editor turned down Roald Dahl titles | Letter

Sue Bradley on her conversation with the late Marni Hodgkin about the ‘malicious quality’ to Charlie and the Chocolate Factory and James and the Giant PeachRe the letters criticising Roald Dahl’s works (Roald Dahl’s mean and nasty books don’t deserve all this attention, 23 February), in an oral... Continue reading at The Guardian

[ The Guardian | 2023-03-01 17:24:42 UTC ]
More news stories like this | News stories tagged with: #chocolate factory #giant peach #ve read #letters section #books editor

Indigo now says some employee data was stolen in ransomware attack

A ransomware attack compromised the data of current and former employees at Canada's biggest bookstore chain, Indigo Books & Music Inc. says. Continue reading at CBC

[ CBC | 2023-02-24 19:32:50 UTC ]
More news stories like this | News stories tagged with: #ransomware attack #bookstore

The Audie Awards’ 2023 Finalists: 26 Categories

This year with 26 categories, the Audio Publishers Association Audies feature readings by BD Wong, Ethan Hawke, Lucy Liu, and others. The post The Audie Awards’ 2023 Finalists: 26 Categories appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-23 16:33:08 UTC ]
More news stories like this | News stories tagged with: #audie awards #ethan hawke #lucy liu #publishers association

Licensing Hotline: February 2023

Read on for news about Odd Dot's deal with Penguin's The World of Eric Carle team, HarperCollins's Rainbow High books, an expansion of Simon Spotlight's Peanuts program into graphic novels, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #odd dot #graphic novels

Former Employee Sues Macmillan over 2022 Data Breach

The complaint claims that the company’s negligence exposed employees’ sensitive personal information to hackers in the wake of a widely reported cyberattack in June, 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan