Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Winter Institute 2024: Doris Kearns Goodwin Turns the Lens of History on Herself

During Winter Institute's closing keynote in Cincinnati, author and presidential historian Doris Kearns Goodwin praised indie booksellers and discussed her deeply personal new book, 'An Unfinished Love Story.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-15 05:00:00 UTC ]
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Winter Institute 2024: Booksellers Discuss Building Indie Brands and Bridges

The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Licensing Hotline: February 2024

Read on for news about Simon Spotlight's tie-in titles for 'Not Quite Narwhal,' HarperCollins's first title for VeeFriends, Dark Horse's new Ghostbusters series, TV and licensing plans for Judy Moody, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Brands Thrive on Consistency. Retailers Need Something Else

Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek

[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Amazon Turns $2.7 Billion Loss in 2022 to a Profit of $30 Billion in 2023

A strong holiday shopping season, an improved fulfillment operation, and cost cuts including an estimated 27,000 layoffs resulted in a $30 billion profit for Amazon in 2023 following a loss of $2.7 billion in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-02 05:00:00 UTC ]
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The UK’s New Nero Book Awards Name Their First Category Winners

The successor to the Costa Book Awards, the new Nero Book Awards announce several winners ahead of the Nero Gold Prize book of the year. The post The UK’s New Nero Book Awards Name Their First Category Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-30 22:52:15 UTC ]
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Italy: Bologna Licensing Trade Fair Announces 17th Edition

The Bologna Licensing Trade Fair returns in April alongside the children's book fair, with awards and a focus on audiovisual content. The post Italy: Bologna Licensing Trade Fair Announces 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-24 21:49:42 UTC ]
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The Mac turns 40: How Apple Silicon cured its midlife crisis

The Mac, formerly the more austere Macintosh, turns 40 today, putting Apple’s longest-running product squarely in middle age. But like someone who sees the back half of their life approaching and gets in marathon-runner shape, the Mac is in the strongest place it’s been for decades. From a... Continue reading at Engadget

[ Engadget | 2024-01-24 16:15:20 UTC ]
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Google now admits it could collect data in Chrome's Incognito mode

When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget

[ Engadget | 2024-01-17 10:38:07 UTC ]
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Data Overwhelmingly Supports Libraries and Library Workers: Book Censorship News, January 5, 2024

The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-01-05 11:40:00 UTC ]
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Turning Kids into Readers Requires More than Access to Books

In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with: #video content #associate director #digital media


What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian

[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this | News stories tagged with: #young women #hot topic #huge success #outer banks #female friendship #arnold schwarzenegger #nielsen


Licensing Hotline: November 2023

Read on for news about the new publishing program based on popular board game Ticket to Ride, two recently released Dr. Seuss podcasts, merchandise to celebrate the 40th anniversary of the Tortall universe, a new Dick Tracy comic book series, brand extensions for Spookley the Square Pumpkin, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Alexandra Chang Turns the Pain of a Friendship Breakup Into a Short Story

“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature

[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-11-02 09:10:33 UTC ]
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Pagan Parents Turn to Publishing for Kids

Mind-body-spirit houses are adding titles for children centered on earth-based spirituality, magic, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Marie Ndiaye on a Novel’s Many Twists and Turns

Novelist, playwright and screenwriter Marie Ndiaye has had the attention of the French literary world since she published her first novel, As to the Rich Future, at seventeen. Born in Pithiviers, the daughter of a French school teacher mother and a Senegalese father, she won the 2001 Prix Femina... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-24 08:20:28 UTC ]
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How New York Comic Con Brings the Brands to the Fans

From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek

[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #javits center #annual gathering #comic books #video games #comic con


From ancient Jewish texts to AI, a sequence of figures turns matter into meaning

Computer languages are ultimately rendered in ones and zeros, even AI programs. Though this technology is new, the concept it’s hinged on is not. Isaac Asimov’s iconic science fiction collection I, Robot, tells the story of androids created at U.S. Robots and Mechanical Men Inc. The androids... Continue reading at Fast Company

[ Fast Company | 2023-10-17 06:00:00 UTC ]
More news stories like this | News stories tagged with: #ai programs #isaac asimov #science fiction