Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian

[ The Guardian | 2023-12-13 17:53:11 UTC ]
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Licensing Hotline: November 2023

Read on for news about the new publishing program based on popular board game Ticket to Ride, two recently released Dr. Seuss podcasts, merchandise to celebrate the 40th anniversary of the Tortall universe, a new Dick Tracy comic book series, brand extensions for Spookley the Square Pumpkin, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
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Alexandra Chang Turns the Pain of a Friendship Breakup Into a Short Story

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[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-11-02 09:10:33 UTC ]
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Pagan Parents Turn to Publishing for Kids

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[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
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Marie Ndiaye on a Novel’s Many Twists and Turns

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[ Literrary Hub | 2023-10-24 08:20:28 UTC ]
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How New York Comic Con Brings the Brands to the Fans

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[ AdWeek | 2023-10-20 08:00:00 UTC ]
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From ancient Jewish texts to AI, a sequence of figures turns matter into meaning

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[ Fast Company | 2023-10-17 06:00:00 UTC ]
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Licensing Hotline: October 2023

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[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday

[ Digiday | 2023-10-10 13:57:25 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

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[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

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[ Advertising Age | 2023-09-22 09:46:02 UTC ]
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New ALA Data Shows Book Challenges Still Surging

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[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Russell Brand publisher pauses all future books with comedian

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[ The Guardian | 2023-09-18 14:31:47 UTC ]
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Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

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[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

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[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

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[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

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[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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