Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Licensing Hotline: August 2023

Read on for news about HarperCollins's books based on the popular 'Adopt Me!' game on the Roblox platform; license acquisitions for Andrews McMeel's expanding children's list, the publishing program for 'Disney Wish,' Mad Cave's Flash Gordon comics and graphic novels, Sourcebooks' Huggies... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #books based #andrews mcmeel #mad cave #graphic novels #publishing program


Print Book Sales Fell in All Categories Last Week

Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Book Award Categories We Wish Existed

From Best Book with a Cat on the Cover to Best Book to Read in a Dark, Dark Place, these are the book award categories we really want to see! Continue reading at Book Riot

[ Book Riot | 2023-08-07 10:34:00 UTC ]
More news stories like this | News stories tagged with: #dark place #book award


Movers and Shakers: Hearst UK, M&C Saatchi, Leo Burnett and McCann Worldgroup

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-07-26 10:26:04 UTC ]
More news stories like this | News stories tagged with: #hearst uk #leo burnett #weekly round- #hearst


Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book


Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
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Licensing Hotline: July 6, 2023

Read on for news about Curiosity Ink Media and Dynamite Entertainment's Cats Vs Pickles books, Mad Cave's new licenses, new comic book programs for Hasbro's toy brands, 'Love You Forever''s recent collaboration with Drake and Nike, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #dynamite entertainment #mad cave #comic book


Licensing Hotline: June 29, 2023

Read on for news about Random House Children's Books' publishing plans for Afro Unicorn; Scholastic and Insight Editions' OMG POP! books; Really Big Coloring Books' range of products featuring PBS Kids properties; MerryMakers' launch of an InvestiGators licensing program; a new licensing effort... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #publishing plans #insight editions #tv series #scholastic #random house


How a round-the-clock team turned the Jan. 6 Report into recorded history in 26 hours

The Jan. 6 Report could be reprinted or recorded by any publisher. So when Macmillan Audio got the draft, the race unfolded with the precision of a heist film. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-13 13:00:31 UTC ]
More news stories like this | News stories tagged with: #recorded history #macmillan audio #macmillan


Turning Small Rebellions Into a Large Literary Revolution

Kenan Orhan’s debut, I Am My Country, feels like much more than just a book of imaginative short stories set in and around the author’s ancestral homeland of Turkey. The powerful collection could be said to comprise a series of real “small rebellions” — enacted by its characters, prose, and the... Continue reading at Electric Literature

[ Electric Literature | 2023-06-13 11:01:00 UTC ]
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Licensing Hotline: June 2023

Read on for news about collectible figures depicting Nancy Drew, Odd Dot securing publishing rights to the Build-A-Bear brand, Boom! Studios' new four-comic series tied to the Creed franchise, Printers Row Publishing Group's year-round success with Disney's The Nightmare Before Christmas... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #creed franchise


Workman's Indestructibles Debuts Sesame Street as First-Ever License

Workman Kids' bestselling Indestructibles series has made its first foray into licensing, acquiring the rights to 'Sesame Street' from Sesame Workshop. Six books are set for publication this year and next. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sesame street #sesame workshop


Sheikh Zayed Book Award Adds New Category, Opens Submissions

Abu Dhabi's Sheikh Zayed Book Award adds an 'Editing of Arabic Manuscripts' category as it opens a new round of submissions. The post Sheikh Zayed Book Award Adds New Category, Opens Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-06-01 17:34:13 UTC ]
More news stories like this | News stories tagged with: #opens submissions #abu dhabi #zayed book


YouTube adds VideoAmp to its data clean room

Nielsen and iSpot.tv also have integrations as YouTube rounds out measurement options. Continue reading at Advertising Age

[ Advertising Age | 2023-05-17 10:00:00 UTC ]
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How this podcast network is connecting brands to multicultural influencers

Pod Digital Media is introducing a platform to unite brands with Black and Latino influencers who double as podcast hosts. Continue reading at Advertising Age

[ Advertising Age | 2023-05-16 17:20:39 UTC ]
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How R. F. Kuang turned every recent book scandal into the satirical thriller 'Yellowface'

In 'Yellowface,' R. F. Kuang has traded in fantasy fiction for a wild satire on literary scandals over appropriation and plagiarism. How and why she did it. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-05-15 13:00:29 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #company decided #big surprise #lulu


Turning a Censorship Controversy into a Learning Opportunity

Following Maggie Tokuda-Hall's response to a troubling editorial request from Scholastic's Rising Voices Library, Candlewick is expediting a reprint of Maggie Tokuda-Hall's 'Love in the Library' and will promote the ebook alongside Freedom to Learn's National Day of Action. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #censorship controversy #national day