Serena Williams fronts the new Essence (which is cutting frequency)

As part of Ad Age’s continuing media coverage, here’s our ever-expanding annual survey of fall magazine covers, which have been hitting newsstands and subscribers’ mailboxes. We’ll be adding to this post throughout August, so keep coming back. Serena Williams, photographed by Kwaku Alston, is the star of the September cover of Essence, the monthly magazine for African-American women that went independent last year (see “Time Inc. Sells Essence to Company Formed by Co-Founder of Sundial Brands” from The Wall Street Journal) right before Meredith Corporation swallowed Time Inc. Timed to the release of its biggest issue of the year, Essence also just announced it’s planning on regularly putting out fatter issues—while cutting from monthly frequency to what it’s calling an “enhanced double-issue” format starting with the January/February 2020 issue. Each issue “will offer up to 80 additional pages of content,” according to a statement from the magazine—and Essence also plans to produce four special-edition/collectible newsstand-only issues (so-called book-a-zines) next year. Meanwhile, the Serena Williams issue kicks off an expanded international distribution strategy, with copies of Essence now headed to newsstands “throughout London and the Caribbean as well as South Africa, Nigeria, Jamaica, Turks & Caicos, Brazil, Bermuda and Germany,” per the company. Remember “Twilight”? Let’s ... not. In its September cover story, Vanity Fair’s Durga Chew-Bose profiles Kristen... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-20 14:54:00 UTC ]
News tagged with: #hearst #details—jeweled buttons #stay tuned #velvet trims #transparent blouses #olivier rizzo #marcus piggott #enchantingly captured #fall women #classic ties #ruffled collars #phil poynter #retro move #fashion/style monthly #25th anniversary #entire profile

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