The Toyota Supra gets a sexy pin-up poster in Road & Track

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-14 18:25:45 UTC ]

Other news stories related to: " The Toyota Supra gets a sexy pin-up poster in Road & Track "


Hearst Names Shawn Oswald GM of WISN in Milwaukee

Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who... Continue reading at AdWeek

[ AdWeek | 2024-12-04 14:08:26 UTC ]
More news stories like this


Jan Wade to Retire from WISN in Milwaukee

Jan Wade will retire as the president and general manager of WISN, Hearst Television's ABC affiliate in Milwaukee, Wisconsin, at the end of this year. Wade joined WISN in 2007. "Leveraging her deep industry experience, Jan has led WISN to a consistent level of excellence... Continue reading at AdWeek

[ AdWeek | 2024-11-20 12:01:33 UTC ]
More news stories like this


Revenue is up across our list of New York's largest privately held companies

Crain’s exclusive list of the largest privately held companies in New York is back, featuring 100 businesses ranked by 2023 revenue.On average, these companies saw revenue jump 15% from 2022 to 2023. Last year’s median revenue likewise increased about 15%, up to nearly $660 million.Combined,... Continue reading at Crains New York

[ Crains New York | 2024-11-18 11:03:10 UTC ]
More news stories like this


John Humphries to Retire as GM of WYFF

John L. Humphries, a veteran of 18 years at Hearst Television and more than four decades in broadcast TV, will retire later this year from his current post of president and general manager of WYFF in Greenville-Spartanburg-Anderson, South Carolina and Asheville, North... Continue reading at AdWeek

[ AdWeek | 2024-10-15 20:00:19 UTC ]
More news stories like this


OpenAI partners with Cosmopolitan and Elle publisher Hearst

Hearst has become the latest major US publisher to sign an agreement to license its content to ChatGPT creator OpenAI. As part of a partnership announced on Tuesday, content from more than 60 Hearst-owned publications will appear in ChatGPT and other OpenAI products. Some of the publisher’s more... Continue reading at Engadget

[ Engadget | 2024-10-08 18:05:17 UTC ]
More news stories like this


Hearst Names Derek Schnell Regional Director of News

Derek Schnell has been promoted to regional director of news for Hearst Television. Schnell has been the news director at KCRA and KQCA in Sacramento since 2018. He will continue to serve as KCRA/KQCA news director. In his new position, Schnell will have management... Continue reading at AdWeek

[ AdWeek | 2024-10-01 18:28:35 UTC ]
More news stories like this


How Hearst Magazines is maintaining signal strength amid the shift from deterministic to probabilistic modeling

The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday

[ Digiday | 2024-09-25 04:01:00 UTC ]
More news stories like this


How ‘Taylor Swift (Spotlight on a Legend)’ Got Made

An inside look at the publication process for the new Taylor Swift book from Hearst Home. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-30 04:00:00 UTC ]
More news stories like this


Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
More news stories like this


BuzzFeed shares soar as Vivek Ramaswamy takes activist stake

BuzzFeed shares soared early Wednesday after the entrepreneur and former presidential candidate Vivek Ramaswamy reported a stake in the online media company and asked for talks with the board.Ramaswamy, who ended his candidacy in January and threw his support behind Donald Trump, has taken a... Continue reading at Crains New York

[ Crains New York | 2024-05-22 14:46:15 UTC ]
More news stories like this


Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
More news stories like this


How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

[ Digiday | 2024-03-27 04:01:00 UTC ]
More news stories like this


Weed PSA Asks: Can a Bowl Be Super Without Cannabis?

There has never been a commercial for cannabis during a Super Bowl telecast, and this year on CBS and TelevisaUnivision is no different. But in the San Francisco 49ers home market, Hearst Media has broken ground by running a cannabis advocacy ad in its Sunday Super Bowl... Continue reading at AdWeek

[ AdWeek | 2024-02-12 01:06:09 UTC ]
More news stories like this


Larry Hughes, Longtime William Morrow Chief, Dies at 98

Larry Hughes, who began his publishing career as an assistant editor at Pocket Books in 1949 and rose to become chairman of the Hearst Trade Book Group some 40 years later, died on November 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-28 05:00:00 UTC ]
More news stories like this


Movers and Shakers: Publicis, Jellyfish, WPP, Publicis.Poke, Wavemaker, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-11-02 09:10:33 UTC ]
More news stories like this


Cosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change

The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series... Continue reading at AdWeek

[ AdWeek | 2023-08-30 11:38:30 UTC ]
More news stories like this


Newsroom unions’ return to office negotiations heat up as fall approaches

With the summer season winding down, media companies like The New York Times and Hearst are beginning to push employees to work from the office more regularly, reigniting media unions' years-long efforts to organize around the issue.  Continue reading at Digiday

[ Digiday | 2023-08-28 04:01:00 UTC ]
More news stories like this


Movers and Shakers: Hearst UK, M&C Saatchi, Leo Burnett and McCann Worldgroup

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2023-07-26 10:26:04 UTC ]
More news stories like this


NOTABLE SPOTLIGHT with Sara Mathew

Sara Mathew believes that access to affordable healthcare is a basic human right and has made it her mission to deliver it. She is an Associate Director of Research and Operations Administration within the Department of Surgery, overseeing the Level 1 Adult and Pediatric Trauma Center and The... Continue reading at Crains New York

[ Crains New York | 2023-05-15 12:45:00 UTC ]
More news stories like this


Hearst Reorganizes Its Sales Structure, Centering Categories Over Publishers

In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek

[ AdWeek | 2023-02-24 12:33:37 UTC ]
More news stories like this