Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for... Continue reading at Advertising Age
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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#hearst
Sofia Samatar's "The White Mosque," a singular memoir about a journey through Asia on the trail of a Mennonite sect, tracks a personal search as well. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-10-24 13:00:39 UTC ]
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Pack those books, queue up an audiobook or two, and make your summer road trip decidedly more bookish with these fun pieces!- Courtney Rodgers Continue reading at Book Riot
[ Book Riot | 2022-05-30 10:31:00 UTC ]
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A new Chartbeat study found only one-third of publishers see clear evidence of a traffic increase from the fast-loading articles format. The post Google AMP beat Facebook Instant Articles, but publishers start to question AMP’s benefits appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-23 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Are utopias becoming a trend in fiction during this dystopian era? The debut novel from Phillip B. Williams, 'Ours,' embraces magic without ignoring reality. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-02-24 11:09:13 UTC ]
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Michael O'Mara's U.S. sales and marketing director describes the company’s strategies for engaging the U.S. market, which includes mining a niche for books about the royal family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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More titles, publishers, and services led to record revenue in 2023 at the digital marketing company, said CEO David Steinberger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-24 05:00:00 UTC ]
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A UK-US deal, the Open Road-owned Bloodhound in the UK is to see Dreamscape produce at five audiobooks from its list monthly. The post UK-US: Open Road’s Bloodhound Books in Audiobook Deal With Dreamscape appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-19 20:47:58 UTC ]
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Samsung has added a new medication tracking feature to its Health app and it's expected to launch in the US when the app updates later this week. Using the new feature, you can set up alerts to remind yourself when to take medications and get reminders for when to request refills from your... Continue reading at Engadget
[ Engadget | 2023-12-20 17:40:53 UTC ]
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California Poet Laureate Lee Herrick, who celebrates the state in "My California," joins the L.A. Times Book Club on Dec. 12. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-16 18:48:29 UTC ]
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Literary Hub is pleased to reveal the cover for C. Michelle Lindley’s debut novel, The Nude, which will be published by Atria in June. Here’s a little bit about the book from the publisher: A gripping, provocative, and sensual debut novel about an art historian who journeys to a Greek island to... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-03 14:00:04 UTC ]
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The road to publication for my first novel was not only long and winding, but also booby-trapped, and in places there was no road, just long empty gaps that could only be filled by time. I started L.A. Breakdown as a junior at UC Santa Cruz, in 1972. I was old for a junior at […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-23 09:40:00 UTC ]
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Pulitzer Prize-winning author Cormac McCarthy has died of natural causes in his Sante Fe home at the age of 89. Continue reading at Book Riot
[ Book Riot | 2023-06-13 20:12:27 UTC ]
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Taste of Home offers up hundreds of recipes for cooks of every stripe and tantalizing dishes for every gathering. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
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Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
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Challenges publishers face in generating discovery for their titles helped Open Road Integrated Media attract a growing number of companies to its various services in 2022, Open Road CEO David Steinberger wrote in a letter to company employees this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-26 05:00:00 UTC ]
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