Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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“The Poster,” edited by Gill Saunders and Margaret Timmers of the Victoria & Albert Museum in London, is a beautiful survey of the medium. Continue reading at The Washington Post
[ The Washington Post | 2020-05-21 14:34:13 UTC ]
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TV and film rights in Manda Scott's historical thriller A Treachery of Spies have sold to London-based production outfits Beaglepug Films and Enriched Media Group. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 05:02:51 UTC ]
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Kate Hewson, editorial director at John Murray imprint Two Roads, has acquired UK and Commonwealth rights in comedian Laura Lexx’s imaginary diary of life about being married to Liverpool FC manager Jürgen Klopp, Klopp Actually. Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 01:20:18 UTC ]
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The University of South Florida has created a coronavirus-tracking map that shows users both the cases and deaths that occur from the virus spreading across the world. The tool was created by USF Libraries and the GIS unit of the digital heritage and humanities collections. It came to be after... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-03-26 11:30:43 UTC ]
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So you wanna take a queer road trip (like to every shooting location for both L Words) and are looking for audiobook companions, or—probably more accurately given the current pandemic of it all—you wanna hole up in your house alone for days on end, scouring the queer literary canon for... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 08:48:34 UTC ]
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In the 1930s, legendary public relations counsel Edward Bernays was hired by a consortium of publishers. They asked him to help with the deceptively straightforward goal of selling more books. Perhaps they had a conventional campaign in mind, but Bernays was never one to settle for ordinary... Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 14:57:00 UTC ]
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Publishers are exploring flexible working arrangements with their staff as fears over the coronavirus grow, with the Booksellers Association warning that it is “extremely concerned” about the impact on bookshops. Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 11:24:40 UTC ]
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In his latest book, the author chronicles the life of a failed writer who became “an American Che Guevera.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 18:58:35 UTC ]
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Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 18:58:35 UTC ]
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WILLIAM GIBSON NOTICES THINGS others miss. While his science fiction novels are often described as prescient, what defines Gibson’s body of work is the extraordinary refinement of his focus on the present. When everyone is talking about the features of the latest Silicon Valley gadget, he might... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-01-25 13:30:33 UTC ]
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Is this a simulation? The manga series Akira, created by Japanese Artist Katsuhiro Otomo, and first published in 1982, was set in the future: 2019. And though written long before a host city announcement was made, the backdrop for the action in Akira is eerily accurate: it took place during... Continue reading at Fast Company
[ Fast Company | 2020-01-13 10:00:53 UTC ]
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The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek
[ AdWeek | 2019-12-30 14:28:27 UTC ]
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Two Roads has pre-empted a “fascinating” novel by Janet Skeslien Charles that was the subject of a 12-way auction in the US and 17 other foreign rights deals. Continue reading at The Bookseller
[ The Bookseller | 2019-12-13 00:50:28 UTC ]
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Two Roads has acquired a book of the "words, wit, wisdom, one-liners and rants" of comedian Jeremy Hardy, who died earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 19:44:00 UTC ]
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Networking happens outside of Brooklyn, and New York isn't the only game in town: a list of lessons about publishing a book and making it worthwhile. The post Lessons: The Less-Traveled Road to Getting a Book Published appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-11-21 11:00:05 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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#ad blockers
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In his memoir, says Medal of Honor winner Kyle Carpenter, he wants to offer hope. Continue reading at The Washington Post
[ The Washington Post | 2019-10-31 21:42:22 UTC ]
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The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
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