Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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HBG charters a private bus for a 280-mile day trip, taking 26 editors and publishers (plus one reporter) on a sojourn from New York to bookstores in Rhode Island and Connecticut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-04 00:00:00 UTC ]
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Federico Andornino, currently editor at John Murray imprint Two Roads, is joining Weidenfeld & Nicolson's fiction team this September as commisisoning editor. Continue reading at The Bookseller
[ The Bookseller | 2017-08-03 00:00:00 UTC ]
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In developed nations, print newspapers are under siege with fairly steep decline in circulation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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#digital solutions
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Kings Road Publishing is launching a new non-fiction imprint this autumn called 535, hoping to turn "leftfield ideas" into bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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Jochen Anderweit, publisher of German newspaper Grafschafter Nachrichten, never met his grandfather Hans Kip. But 60 years after Kip traveled around the U.S., grandson Anderweit has posted all of the old articles and blogged two months' worth of his own duplicate travels via RV back and forth... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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Pottermore has launched an official art collection, with a selection of posters and mounted prints inspired by the Harry Potter stories (Bloomsbury) by J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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#print collection
Pastor Louie Giglio debuts on our Religion Nonfiction Bestsellers list at #4 with a new take on the biblical story of David and Goliath. Plus, Richard Paul Evans tops in Religion Fiction with ‘The Broken Road.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-08 00:00:00 UTC ]
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Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breath-taking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable website by applying the timeless principles of user-centered design. Even if you're... Continue reading at Betanews
[ Betanews | 2017-05-25 00:00:00 UTC ]
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The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek
[ AdWeek | 2017-05-25 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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It’s not just a face on the screen that makes one famous. This week’s offerings include big-name home buyers and sellers from many walks of life: radio, television, fashion and more. Once you’re done checking out these star-studded transactions, visit and like our Facebook page, where you can... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-06 00:00:00 UTC ]
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Orenda Books has signed an "original, fast-paced and sexy" Icelandic thriller series by crime writer Lilja Sigurðardóttir. Continue reading at The Bookseller
[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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#orenda books
Assistant news editor John Maher recommends 17th Century Japanese poet Matsuo Bashō's haibun, or travel essays mixed with haiku, including perhaps his best-known work, 'The Narrow Road to the Deep North.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-31 00:00:00 UTC ]
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Sprint car veteran David Steele has died during a race in Florida. Desoto Speedway officials said in a Facebook post on Saturday night that track owners and staff were saddened by the crash. The statement says Steele was trying to win his 100th race in Florida. A Manatee County Sheriff's Office... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-26 00:00:00 UTC ]
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Timothy Snyder’s new book On Tyranny is going to be published by Vintage in its entirety across a row of posters in East London. Continue reading at The Bookseller
[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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Trends imprint Studio Press, part of Kings Road Publishing, is collaborating with digital media brand, We the Unicorns, to explore "the magic of YouTubers and the online video community" in a new series of books. Continue reading at The Bookseller
[ The Bookseller | 2017-03-21 00:00:00 UTC ]
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Brendan Cox, the husband of the late Labour MP Jo Cox, is publishing a book about her life with Two Roads the day before the first anniversary of her death. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
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Jane Friedman, the former CEO of HarperCollins who cofounded Open Road Integrated Media in 2009, has stepped down as chairman and executive publisher of the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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'I needed somebody who could publish a work of this magnitude,' says Cornwell of her new nonfiction work from Amazon Publishing. Her UK tour starts today. The post Patricia Cornwell Tracks the Ripper: Powered by ‘Kindle in Motion’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-06 00:00:00 UTC ]
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