Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Hera Books has acquired a three-book series of "sexy, dark" thrillers set in the world of Bollywood by crime writer Alex Khan. Continue reading at The Bookseller
[ The Bookseller | 2018-11-10 00:00:00 UTC ]
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After a year with Open Road, attorney and former Amazon executive Jon Fine is heading to American Media. And in India, Baker & Taylor's Nitasha Devasar helms the publishers association's executive committee. The post Industry Notes: Jon Fine Leaving Open Road; Baker & Taylor’s Devasar... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-07 00:00:00 UTC ]
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Philip Rappaport has been promoted to senior v-p and publisher of Open Road Integrated Media succeeding Jon Fine who is joining American Media as deputy counsel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-07 00:00:00 UTC ]
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Picador has acquired a "wild, sexy and vibrant" first novel from US cult writer Andrea Lawlor. Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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Open Road Integrated Media works with Fab Over Fifty to create a new book club, 'Spread the Words,' which opens this month with Erica Jong's 'Fear of Flying.' The post Open Road Launches New Book Club With Fab Over Fifty appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-10 00:00:00 UTC ]
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Laura Griffin, author of the intensely suspenseful novel 'Desperate Girls,' picks books by Mary Kubica, Lee Child, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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Bloomsbury is set to publish a new book by bestselling author and professor of global history at Oxford University, Peter Frankopan. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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Bloomsbury Publishing has acquired a "sexy, bloody and murderous" historical saga entitled Tsarina by Ellen Alpsten. Continue reading at The Bookseller
[ The Bookseller | 2018-06-20 00:00:00 UTC ]
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Helped by Mother's Day, four devotionals ranked among the top 10 in Religion Nonfiction, including Lysa TerKeurst’s new ‘Embraced.’ Plus, Richard Paul Evans took #1 on the Religion Fiction list with the second book in his new Broken Road series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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Digital publisher Pottermore has been ranked number 13 in the latest Sunday Times HSBC International Track 200, an annual listing ranking Britain’s mid-market private companies with the fastest-growing international sales. Continue reading at The Bookseller
[ The Bookseller | 2018-06-12 00:00:00 UTC ]
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Igloo Books, the mass-market children’s books business owned by Bonnier Publishing, has undergone an overhaul thanks to its new chief executive officer, who has affirmed the division’s future profitability. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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What was it like for Sean Spicer to be President Donald Trump’s press secretary? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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Britain’s first black chief constable, Michael Fuller, is publishing a memoir with Kings Road Publishing imprint 535. Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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Pearson has reported it is "on track" to return to underlying profit growth in 2018 after its revenue rose 1% in the first quarter. Continue reading at The Bookseller
[ The Bookseller | 2018-05-05 00:00:00 UTC ]
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Publishers, still smarting from blows inflicted by Facebook and its ever-changing news feed, have found some comfort in the warm embrace of Google. The post The Rundown: Google AMP has short-term appeal but potential long-term costs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-12 00:00:00 UTC ]
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The novelist and journalist shares how living a life of austerity inspired his first professional work, SlumpSubscribe and review on Apple Podcasts or Acast, and join the discussion on Facebook and TwitterIn 1982, as mass unemployment gripped Britain, a young graduate with an array of criminal... Continue reading at The Guardian
[ The Guardian | 2018-03-15 00:00:00 UTC ]
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Rolling out the news of its acquisition with three pivotal titles, Open Road announces its Graham Greene US ebook rights acquisition, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Jon Fine: ‘Greene’s Extraordinary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Open Road announces its acquisition of US ebook rights to iconic British journalist-novelist Graham Greene, as the UK's Unicorn names artist Ali Cavanaugh for a 2019 retrospective. The post Open Road Acquires US Graham Greene Ebook Rights; Unicorn Announces Ali Cavanaugh Book appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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