Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Debate team: Just about every publisher seems to have a hot (or lukewarm) take... Continue reading at Advertising Age
[ Advertising Age | 2019-06-27 19:01:33 UTC ]
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[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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Facebook is putting its money where its mouth is when it comes to supporting local news publishers, putting $3 million toward helping some of them boost their digital subscription totals. Head of news partnerships Campbell Brown announced in a blog post that the Facebook Journalism Project... Continue reading at AdWeek
[ AdWeek | 2018-02-28 00:00:00 UTC ]
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The final approval paves the way for payment of just over $3 million to aggrieved authors. Harlequin did not admit to any wrongdoing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-06 00:00:00 UTC ]
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The sale of books and magazines fell by about $3 million in 2014 compared to 2013 at Books-A-Million, the retailer disclosed in its recently filed 10-K report. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-21 00:00:00 UTC ]
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Coming off of a record 2012, when sales rose 125% to just under $3 million, Pegasus Books publisher Claiborne Hancock hopes to keep the momentum going in 2013 with new hires, more titles, and more ebook sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-09 00:00:00 UTC ]
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