The Toyota Supra gets a sexy pin-up poster in Road & Track

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-14 18:25:45 UTC ]
News tagged with: #$3 million #hearst

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Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking

In the crowded author services field, veteran self-published author Scott La Counte launches BuzzTrace to help authors track social media conversations. The post Publishing Startups: BuzzTrace Looks To Track Authors’ Social Networking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-27 00:00:00 UTC ]
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Italian writer Elena Varvello to publish with Two Roads

Elena Varvello - an Italian author who Elena Ferrante's publisher is predicting big things for in the UK - is publishing her first English novel with Two Roads. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Two Roads to publish 'Arthur' follow-up

John Murray imprint Two Roads has acquired the follow-up to Arthur: The dog who crossed the jungle to find a home, for publication in September 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-11 00:00:00 UTC ]
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International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access

Ebook rights to works of Joan Didion, Joyce Carol Oates, and Philip Pullman go to Open Road, while Germany's De Gruyter ups its ante in Open Access. The post International Notes: Open Road Acquires Iconic UK and US Titles; Germany’s De Gruyter Reorganizes Open Access appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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BBC’s Jeremy Vine in road rage incident with driver – video

BBC presenter Jeremy Vine is confronted by Shanique Sheena Pearson, 22, in a road rage incident. The footage, posted by Vine on his Facebook page in August last year, shows Pearson shouting at him for cycling in the centre of the road in order to avoid car doors on a narrow Kensington street. On... Continue reading at The Guardian

[ The Guardian | 2017-02-01 00:00:00 UTC ]
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Haynes back on track with digital driving 15% revenue increase

Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller

[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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The Weekly Scorecard: Tracking Unit Print Sales for Week Ending January 8, 2017

Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Open Road CEO Hails ‘Tremendous’ Performance in 2016

In a year-end letter, Open Road Integrated Media CEO Paul Slavin praised ORIM employees for a year of “consistent and continuous revenue growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Kings Road's head of digital Nick Coveney leaves Bonnier Publishing

Nick Coveney, Kings Road Publishing's head of digital and social media (part of Bonnier Publishing), is stepping down from his role. Continue reading at The Bookseller

[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Eason on track for second year of profit but warns on Brexit

Eason is on track to retain its profitability this year, with single-digit revenue growth, its c.e.o. Conor Whelan has told The Bookseller on the eve of the all-important Christmas bookselling season. However, the chain’s chief also warned of the potential impact Brexit could have on the... Continue reading at The Bookseller

[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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Megyn Kelly Hits the Road to Support Memoir

The anchor of Fox News's top-rated cable news program 'The Kelly File' will take her show on the road for the first time, beginning November 28, in support of her memoir, 'Settle for More.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Google expands AMP, as it presents a friendly face to publishers

Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday

[ Digiday | 2016-11-15 00:00:00 UTC ]
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Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
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Three Email Metrics That Publishers Should Track

[Sponsored] Want to be an email expert? There’s some analytics that you should be paying attention to. The post Three Email Metrics That Publishers Should Track appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-21 00:00:00 UTC ]
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Marvel pulls 'sexy' 15yo superhero after backlash

Marvel and Midtown Comics have decided to pull a comic book cover featuring a 15-year-old superhero, after fans expressed concerns that she had been drawn in a sexualised manner. Continue reading at Stuff

[ Stuff | 2016-10-21 00:00:00 UTC ]
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Foyles Charing Cross Road closed after flood

A basement flood has closed Foyles’ flagship store on London’s Charing Cross Road today (17th October). Continue reading at The Bookseller

[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Publishers are pleasantly surprised by Google AMP traffic

If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday

[ Digiday | 2016-10-14 00:00:00 UTC ]
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iBooks Bestsellers: 'Train' Stays on Track

Paula Hawkins's 'The Girl on the Train' keeps up its wild ride at #1 in the wake of the release of the film adaptation on October 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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ACLU: Police use Twitter, Facebook data to track protesters

According to an ACLU blog post published on Tuesday, law enforcement officials implemented a far-reaching surveillance program to track protesters in both Ferguson, MO and Baltimore, MD during their recent uprisings and relied on special feeds of use... Continue reading at Engadget

[ Engadget | 2016-10-11 00:00:00 UTC ]
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