Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for subscribers: a sexy pin-up poster of the Toyota Supra. It’s basically a fold-out (29.5" x 21.25") advertisement that’s double-sided—a yellow Supra on the front, a red one on the back—and it incorporates a QR code that can be scanned with a smartphone to launch an AR (augmented reality) experience. The issue is rolling out nationally this week and the AR element allows users to stick a Supra (in their chosen color) anywhere (e.g., driveways, garages, in front of houses) and grab a photo of the virtual placement to share on social. It (thankfully) doesn’t require an app—the AR experience is browser-based—and works on iPhone and most Android devices. Road & Track and Toyota collaborated on the activation with eXeX (eXpanded eXistence) using web AR tech from 8th Wall. See how it works in this brief video demo: Take it slow In her latest media column, titled “The Twitter-fed disaster over Epstein’s death demands a solution: Slow news,” The Washington Post’s Margaret Sullivan writes that all the conflicting, conspiracy-theory-driven conversation about the death of wealthy financier and convicted sex offender Jeffrey Epstein is... ... an argument for what seems impossible in 2019:... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-10-18 04:01:51 UTC ]
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The S&S Selects PrePub Tour sends authors of books due out next season from Simon & Schuster’s five adult imprints across the country to schmooze with literary tastemakers around the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Two Roads has lit up Glasgow with images of Billy Connolly to mark the launch of Tall Tales and Wee Stories. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 02:57:12 UTC ]
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This fall, U.K. publisher Can of Worms is publishing a memoir by an 88-year-old Holocaust survivor that it acquired this past spring at the London Book Fair from hybrid publisher White River Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-18 04:00:00 UTC ]
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Open Road said revenue in the first six months of 2019 rose 36% over the comparable period in 2018, while earnings jumped 72%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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I am absolutely, 100% on the enamel pin bandwagon and I am showing no signs of stopping. Not that I ... Continue reading at Book Riot
[ Book Riot | 2019-08-02 10:33:57 UTC ]
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#harry potter
Nearly 100 million Americans will be hopping in the car for a road trip this year, according to AAA, with most of us embarking in the summer. A recent survey commissioned by the Audio Publishers Association reveals that 74 percent of audiobook readers prefer to read them in cars. Given those... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-02 08:50:47 UTC ]
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In these novels, the idyllic images of life on the road are replaced by something more sinister. Continue reading at The Washington Post
[ The Washington Post | 2019-07-24 15:55:08 UTC ]
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Do you like reading manga and want to show off your favorite series? Then check out these anime and manga enamel pins that you can wear! Continue reading at Book Riot
[ Book Riot | 2019-07-22 10:40:40 UTC ]
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#reading manga
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Step into one-of-a-kind life journeys in Michelle Obama’s ‘Becoming’ and ‘In the Land of Invisible Women’ by Qanta A. Ahmed. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-05-30 08:35:36 UTC ]
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If you think sex isn’t part of life for women in their 50s and 60s, think again. Candace Bushnell ('Is There Still Sex in the City?' Grove, Aug.) decided to write about a part of life that she believes isn’t given enough attention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Ever wonder what the silhouetted figures on road signs do when no one’s around? Stephen Savage shares his findings in a wordless picture book, 'Sign Off' (S&S/Beach Lane, May). Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-29 04:00:00 UTC ]
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#secret lives
John Waters’ new collection of essays, “Mr. Know-It-All: The Tarnished Wisdom Of A Filth Elder,” explores the edgy filmmaker’s many decades of experience in the business, brushes with mainstream acceptance, and life as an aging counterculture celebrity. As Waters writes: “Aging gracefully is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-23 16:00:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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Hodder & Stoughton imprint Two Roads has landed BBC news anchor Babita Sharma’s “unique” debut memoir delving into the British corner shop’s cultural history. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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#cultural history
Many startups launched during the beginning of publishing’s digital transformation pivoted to find a way to actually earn a profit. That's exactly what Open Road Integrated Media is up to by devoting more resources to promoting ebook editions of backlist titles from other publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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#backlist titles
A cartoon-laden design advertising the worthy race drama in the Philippines is too bad to be true. Could this be the late PR boost the film needs?Green Book is slowly emerging as one of the big villains of Oscar season. Second only to the unimpeachable cruddiness of Bohemian Rhapsody, Green Book... Continue reading at The Guardian
[ The Guardian | 2019-02-04 00:00:00 UTC ]
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Andrew Sauerwine is stepping down from his role as UK sales director of Kings Road Publishing "to seek new opportunities". Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Philip Jones considers the impact that PRH and Hachette UK's plan to open offices outside of the capital could have on the London-centric UK publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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#narrow road
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