Harper’s Dips Its Toes into Metered Content…Gently

Magazine offering one free story per month in attempt to boost subs. The post Harper’s Dips Its Toes into Metered Content…Gently appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-22 00:00:00 UTC ]

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Two new Ella Harper novels to Canelo

Digital publisher Canelo has acquired two new novels by Ella Harper, who was previously published by HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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When you buy digital content on Amazon or iTunes, you don't exactly own it

Buy an ebook on Amazon or an album on Apple's iTunes and you own it, right? Maybe not as much as you think. It's all about what the tech industry calls digital rights management, and the bottom line for consumers is that there are significant differences between owning a tangible product and... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom line #significant differences


Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Facebook Opens Up Branded Content to Publishers

Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #facebook opens #branded content


Facebook Opens the Gates to Branded Content

Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age

[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook opens #branded content #taking advantage #prior permission


Facebook opens the door to branded content from top publishers

Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rules apply #facebook opens #branded content #post ads #media outlets


Snapchat Re-Ups With DIY-Minded Startup for More Holiday Content

Brit + Co will be the primary holidays channel going forward on Snapchat's Discover portal, which gives about two dozen media companies, such as Vice, CNN and Daily Mail, a publishing platform to reach the ephemeral app's young audience. The Brit + Co-Snapchat relationship began during the 2015... Continue reading at AdWeek

[ AdWeek | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martha stewart #financial terms #santa monica #-based company #$100 million


Springer Nature to expand content sharing to all journals

Springer Nature is to expand its nature.com content sharing initiative to its entire journals portfolio. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
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New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather... Continue reading at Advertising Age

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Five Ways Publishers Can Improve their Content's Visibility

Book discovery is about more than simple metadata. Here are five things publishers can do to make their products easier for consumers to find. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ways publishers #book discovery #things publishers


Texture Debuts Exclusive Series with Eyes on Producing Original Content

Seven-part serial produced by The Atavist Magazine will enjoy exclusive first-runs on the digital reader app. The post Texture Debuts Exclusive Series with Eyes on Producing Original Content appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-03-17 00:00:00 UTC ]
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Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’

Once as common as a mockingbird, the mass market paperback edition of the late Harper Lee's novel reportedly is coming to an end. The post Harper Lee Estate Curtails Mass Market Paperback Edition of ‘Mockingbird’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-15 00:00:00 UTC ]
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Harper Offering Schools Discounted 'Mockingbird'

With the mass market paperback edition of 'To Kill a Mockingbird' set to go out of print next month, HarperCollins is introducing a special price offer for schools for its trade paperback edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-15 00:00:00 UTC ]
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Alabama judge seals Harper Lee's will from public

A Monroe County judge ruled last week to seal "To Kill a Mockingbird" author's will from the public eye. Lee died on Feb. 19.  Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public eye


Study: More than half of all ad blocker users would disable them to read content

The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday

[ Digiday | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post study #read content #silver lining #martin ashplant #digital director #john barnes


Harper Lee sales leap at national retailers

Harper Lee's death last Friday has prompted a sharp upturn in sales of To Kill a Mockingbird and Go Set a Watchman for Amazon, Waterstones and Foyles. Continue reading at The Bookseller

[ The Bookseller | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national retailers #harper lee


Mark Zuckerberg: Soon, The Majority Of Content We Consume Will Be Video

During a keynote at Barcelona's Mobile World Congress, Zuckerberg also pledged his support for Apple in its battle with the government.As expected, Mark Zuckerberg was quick to support Apple in its ongoing standoff with the FBI during his keynote address Monday at the Mobile World Congress in... Continue reading at Fast Company

[ Fast Company | 2016-02-23 00:00:00 UTC ]
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Harper Lee laid to rest in private ceremony in Alabama hometown

The celebrated author's close friends and family gathered Saturday at a church in the small Alabama town of Monroeville, the basis of the setting of her Pulitzer Prize-winning novel, "To Kill a Mockingbird." Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrated author #close friends #pulitzer prize-winning


Harper Lee leaves behind a trail of unanswered questions

With Harper Lee's passing, the questions about her second book and her retreat from public life over the past half-century have only deepened the mystery about her. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-21 00:00:00 UTC ]
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Harper Lee: Beloved ‘To Kill a Mockingbird’ author dies

Harper Lee created a work that has endured for generations with her first novel 'Mockingbird,' which told the story of Scout Finch and her experiences as her father battles racism. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee