On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
News tagged with:
#small publishers
Joanna Penn—known as The Creative Penn in the self-publishing community—takes a step made by many strong self-publishers: launching a small press. The post ‘The Outsider Becomes the Mainstream’: A Key UK Self-Publisher Opens a Small Press appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small press
The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#user base
#multiple devices
#treasure trove
#massive scale
Dan Simon of Seven Stories Press and Tom Hallock of Beacon Press are leading the effort to form an advocacy organization to support and promote independent presses in a rapidly changing industry, Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stories press
#beacon press
#advocacy organization
Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#finally taking
#renewed interest
#digital advertising
#ad inventory
From colouring and picture books for children to work by adult authors including Maira Kalman, new project will celebrate the library’s role in the life of the cityA treasure trove of rare books, manuscripts, maps, photographs and more are set to fire the imaginations of authors in a new venture... Continue reading at The Guardian
[ The Guardian | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture books
#rare books
#publishing partnership
#extensive collection
#staten island
#source material
Three independent publishers in Finland have jointly launched the Helsinki Literary Agency to represent their foreign rights The post Three Finnish Publishers Launch New Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary agency
#independent publishers
#jointly launched
#foreign rights
The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this |
These days, it is minimally staffed and funded firms who invest in new authors. The giants avoid such risk, only picking the writers once their names are madePaul McVeigh and Kirsty Logan are authors you may have heard of. Both of their debuts were published by Salt, an independent publisher.... Continue reading at The Guardian
[ The Guardian | 2016-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book prize
#rental heart
#harvill secker
#19th century
#simon schuster
#virginia woolf
#random house
Lulu officials say that Glasstree, its new online publishing platform dedicated to academic and scholarly authors, will provide a suite of online tools and services to distribute works more cost-effectively. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online tools
An Inclusivity in Publishing Award has been launched by the Publishers Association (PA) and the London Book Fair (LBF), recognising companies that have demonstrated commitment to improving inclusivity across the publishing ecosystem. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#improving inclusivity
#publishing award
#publishing ecosystem
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile web
#mobile apps
#waiting list
#longest line
Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers monetize
#publishers start
#publishers appeared
#mobile web
#video ads
Monetizing Facebook, unsurprisingly, is a big concern for video publishers. Other concerns include competing with companies for a small pool of talent that understands social and digital; how Facebook’s algorithm has made it harder for publishers to differentiate while also chasing scale; and... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video publishers
#making money
#chasing scale
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#google amp
#pleasantly surprised
#search engine
Actress Sarah Jessica Parker will next year head up her own publishing imprint at Hogarth Press, according to the New York Times. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing imprint
#hogarth press
With a goal of supporting and promoting 'Latino/a/x' people and literature in the publishing industry, a new network of book professionals formalizes the group's activities. The post ‘Latinx in Publishing’ Launches in Hispanic Heritage Month appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
One of German publisher dtv's latest initiatives is an information portal aimed at marketing their titles to the numerous book clubs around the country. The post German Publisher dtv Launches New Service for Book Clubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book clubs
West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#billion people
#viable strategy
When readers are wooed by 'global entertainment,' an independent press like Saraband, home to a Man Booker longlisted novel, can use 'a little bit more traction.' The post Saraband’s Sara Hunt: A View From the ‘Small Independent Publishing World’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sara hunt
#independent press
Measures are part of a series of planned European commission changes designed to strengthen rights of creators and publishersNews publishers would have stronger rights to demand payment from digital giants such as Google and Facebook in exchange for using their content, under proposed European... Continue reading at The Guardian
[ The Guardian | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#digital giants
#record labels