FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

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Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #week running #lightfourth estate #sthe mirror #hilary mantel

What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
More news stories like this | All news stories tagged with: #tight budgets #book marketer #book marketers

Hi, I’m a Bookseller! Can I Take Your Puzzle Order Today? (shelftalker)

A bookseller at BookPeople reflects on a week of online and curbside fulfillment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 12:00:32 UTC ]
More news stories like this | All news stories tagged with: #bookseller

4 Insights on Taking Cancelled Events Online

As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
More news stories like this | All news stories tagged with: #agency executives #stay safe #san jose #answer questions

Top of The List: Health care IT companies

What are the largest health care IT companies in Nashville? We ranked Nashville's health care IT companies by number of local-area IT employees. To view the top five and see which one tops the List, check out the slideshow with this story. For the rest of Nashville's top health care IT... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-16 11:50:29 UTC ]
More news stories like this | All news stories tagged with: #includes information #health care #total number #full list #ranked nashville

Coronavirus: International Publishers Make COVID-19 Research Content Freely Available

Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #scholarly publishers #post coronavirus

Seattle's Elliott Bay Book Company Unionizes

Booksellers of the Elliott Bay Book Company in Seattle voted to unionize on Friday. The independent rank-and-file union is called the Book Workers Union. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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Horace Bent and the trade take the fight to Covid...sort of

I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller

[ The Bookseller | 2020-03-13 00:31:17 UTC ]
More news stories like this | All news stories tagged with: #feel alive #horace bent

AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | All news stories tagged with: #time warner #media arm #source familiar #quarter results #good position #brian lesser

February Religion Bestsellers: ‘Dangerous Prayers’ Takes #2, Rachel Hauck Returns

Craig Groeschel’s guide to a deeper faith in ‘Dangerous Prayers’ debuts at #2 on PW’s Religion Nonfiction chart; a new romance by 'The Wedding Dress' author Rachel Hauck takes #3 in Religion Fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #religion fiction #deeper faith #takes #2

Colum McCann’s ‘Apeirogon’ takes an elliptical approach to the unending Middle East conflict

The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post

[ The Washington Post | 2020-03-10 16:44:13 UTC ]
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Heartwood takes on Marco Polo travel guides

Heartwood Publishing is taking over exclusive licensing and distribution rights in the English speaking world for MairDumont’s Marco Polo travel guides. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 15:50:41 UTC ]
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Savidge takes up library role for BBC Novels That Shaped Our World

Simon Savidge has left his role at Liverpool Libraries to take charge of logistics for the BBC’s Novels That Shaped Our World libraries events programme. Continue reading at The Bookseller

[ The Bookseller | 2020-03-09 06:33:08 UTC ]
More news stories like this | All news stories tagged with: #libraries #liverpool libraries #bbc novels

Cowell, Barr and Hannah to take part in Independent Bookshop Week

Authors including Cressida Cowell, Damian Barr and Sophie Hannah will take part in Independent Bookshop Week (IBW).  Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 23:53:15 UTC ]
More news stories like this | All news stories tagged with: #independent bookshop #sophie hannah #damian barr

Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago;... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
More news stories like this | All news stories tagged with: #user experience #key metric #social distribution

How Content Consumption & Creation Is Changing (and How to Keep Up)

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for... Continue reading at Publishing Executive

[ Publishing Executive | 2020-03-05 15:43:14 UTC ]
More news stories like this | All news stories tagged with: #printing press #publishing world #digital publishing #consume content #million miles

Publishers take stock following the cancellation of the London Book Fair

Publishers and agents react to the cancellation of one of publishing’s most significant events and seek new ways to host meetings scheduled for the fair Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 08:52:23 UTC ]
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HarperCollins Children's Books takes two more from Gregory

HarperCollins Children’s Books has landed two young fiction titles from Philippa Gregory, build on the fairytale world of The Princess Rules. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 09:19:23 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #fiction titles #harpercollins children #books takes

Curtis Brown parent company Original Talent withdraws from LBF

Curtis Brown, C&W, Fane, Tavistock Wood, CBC and Ed Victor Ltd will all be absent from this year's London Book Fair, after parent company Original Talent made the decision today (3rd March) to withdraw. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 06:46:37 UTC ]
More news stories like this | All news stories tagged with: #ed victor #curtis brown