Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
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HarperCollins’ digital first division, One More Chapter, has landed seven new titles by Jules Wake, who also writes as Julie Caplin. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:34:28 UTC ]
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On June 8, a group of more than 1,100 workers across book and media industries, most of them junior staffers, will take a day off from work, donate a day's pay to one of a number of fundraisers, and use their time to engage in acts of service in an effort to protest the killings of George Floyd,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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Serpent's Tail will publish Torrey Peters’ debut novel Detransition, Baby, described as a "uniquely trans take on love and parenting". Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 09:01:28 UTC ]
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Accountancy and insolvency specialist Turpin Baker Armstrong will be appointed as the administrator of Bertrams Trading at the end of next week should a buyer for the firm not materialise. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 19:30:08 UTC ]
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The proportion of authors reporting a drop in income since the coronavirus pandemic began has increased, with almost 60% now seeing a decline in their income following the outbreak according to the Society of Author's latest poll, up over a third from a month ago. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 06:12:06 UTC ]
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If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 17:53:34 UTC ]
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Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
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The Association of American Publishers marked its 50th anniversary with a 90-minute virtual annual meeting on June 1 that touched on the changes that have taken place in recent years as the organization has scaled back some of its operations and refocused its priorities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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Wren & Rook, an imprint of Hachette Children's Group will publish Sinead Burke's "empowering" non-fiction children's book Break the Mould: How To Take Your Place In The World. Continue reading at The Bookseller
[ The Bookseller | 2020-05-28 21:49:23 UTC ]
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Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
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Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 20:01:44 UTC ]
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Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Fortune has unveiled its 2020 list of the 500 largest publicly traded American companies, and just like it did in 2019, Fairfax County has a new entrant. Reston’s Science Applications International Corp. (NYSE: SAIC) enters the Fortune 500 at No. 466 with $6.38 billion in 2019 revenue, up 37%... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-18 22:02:41 UTC ]
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Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
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The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Around the world, versions of the same question are being debated all at once: now what? In recent weeks, multiple countries and jurisdictions have taken steps to ease the lockdown measures they imposed to stop the spread of COVID-19, the disease caused by the new coronavirus. France begins a... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-11 12:05:11 UTC ]
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