Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-06-16 00:00:00 UTC ]
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The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-16 04:00:00 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Like every publisher, Hearst Magazines has had to adapt to creating content in an all-remote world, from putting out magazines Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-13 16:58:44 UTC ]
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Like every digital publisher, Hearst Magazines has had to adapt to creating content in an all-remote world. "My motto is 'enter smiling,' and I believe there is opportunity in everything," CCO Kate Lewis said on the inaugural episode of The New Normal, a weekly interactive discussion show where... Continue reading at Digiday
[ Digiday | 2020-04-13 04:00:00 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
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Jonathan Cape has bought Jeet Thayil’s new novel Names of the Women – a retelling of the New Testament from the points of view of the women whose roles have been suppressed, reduced or erased from the gospels. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 17:55:40 UTC ]
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Gannett, the owner of USA TODAY and more than 260 other daily publications, appointed a new chief financial officer as Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-08 17:34:12 UTC ]
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Jennie Allen’s treatise against negative thoughts in ‘Get Out of Your Head’ takes #1 in Religion Nonfiction; Colleen Coble’s new romance lands at #4 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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Diamond Distributors founder Steve Geppi outlined the terms under which the distributor of comics, graphic novels, and prose books would resume payments to publishers and other vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-07 04:00:00 UTC ]
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Penguin Random House UK has revealed it is furloughing "some" of its staff across the business, extending to staffers in its London office. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 23:18:38 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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San Antonio-based TrueAbility, a skills assessment software company, has signed a multiyear agreement with Minneapolis-based Pearson VUE, enhancing the global testing company's ability to administer certification exams for clients that can accurately demonstrate a test taker's competencies and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-04 13:27:17 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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The U.S. Chamber of Commerce, the leading cheerleader for American business owners large and small, remains hopeful that U.S. businesses will emerge from the coronavirus crisis battered and bruised, but not broken. "It's too early to determine the long-term impact on supply chains,... Continue reading at AdWeek
[ AdWeek | 2020-03-27 14:55:42 UTC ]
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Adam Cohen argues that the court’s decisive right turn led to more inequality in America. Continue reading at The Washington Post
[ The Washington Post | 2020-03-27 12:10:33 UTC ]
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At Informa, parent company of Taylor & Francis, top bosses are to take salary cuts "through the current period of uncertainty created by Covid-19", the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:47:25 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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As the virus’s spread continues, another conference is canceled, more stores close, and disruptions ripple across the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
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While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
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