FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

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Hachette’s Northern outposts take root under the leadership of Layfield

Emma Layfield, picture book development director, North, has laid the foundations for Hachette to open five offices in the North of England later this year, aiming to tap into local talent Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 11:21:11 UTC ]
More news stories like this | All news stories tagged with: #picture book #hachette #local talent #emma layfield

One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | All news stories tagged with: #bookseller #post-covid world #challenges presented

Boston private equity firm buys stock media company

This story first ran in DC Inno, a sister publication of the Boston Business Journal. Storyblocks, a digital content company in the Washington, D.C. area, has struck a deal to sell to private equity firm Great Hill Partners, more than a decade after the company’s launch as a stock video... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-25 22:32:04 UTC ]
More news stories like this | All news stories tagged with: #digital content #comprising music #sister publication #storyblocks access

Vice Media Urges Marketers to Reassess ‘Antiquated’ Blocklists  

In the wake of nationwide protests against police brutality and racial injustice, marketers and agencies that work with Vice Media have added terms like "Black Lives Matter," "protest," "Minneapolis" and even "Black people" to blocklists. As a result, the publisher's news coverage related to... Continue reading at AdWeek

[ AdWeek | 2020-06-24 17:00:52 UTC ]
More news stories like this | All news stories tagged with: #black people #vice media #racial injustice #police brutality

Bookouture promotes Crow and hires in marketing and non-fiction

Bookouture has promoted Alex Crow, currently head of digital marketing, to the post of digital marketing director, with Crow also joining Bookouture’s leadership team. Rob Chilver is also joining Bookouture from Headline. Continue reading at The Bookseller

[ The Bookseller | 2020-06-24 13:05:34 UTC ]
More news stories like this | All news stories tagged with: #leadership team #digital marketing

The four best audiobooks of June to take you places

Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook roundup #hardboiled mysteries

The four best audiobooks of June to take you places

Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook roundup #hardboiled mysteries

The four best audiobooks of June to take you places

Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
More news stories like this | All news stories tagged with: #audiobook #audiobook roundup #hardboiled mysteries

Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp... Continue reading at AdWeek

[ AdWeek | 2020-06-22 12:41:43 UTC ]
More news stories like this | All news stories tagged with: #digital content #biggest issues

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bestseller lists #education sector #sales surge #study guides

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | All news stories tagged with: #vice president #parragon books

Politico Takes Daily Newsletters Weekly for Some Readers

Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
More news stories like this | All news stories tagged with: #publisher announced

Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company

President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
More news stories like this | All news stories tagged with: #media company

Digital Media Companies are Likely to Wait Even Longer for Payments

Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-18 16:48:48 UTC ]
More news stories like this | All news stories tagged with: #digital media #payment terms

McGowan and Tan take CILIP medals with titles inspired by the natural world

Anthony McGowan and Shaun Tan this week won the CILIP Carnegie Medal and Kate Greenaway Medal respectively for their books. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 14:49:12 UTC ]
More news stories like this | All news stories tagged with: #natural world #titles inspired #shaun tan #anthony mcgowan

‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments

The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-06-18 04:01:34 UTC ]
More news stories like this | All news stories tagged with: #digital media

‘Nothing Is Wrong and Here Is Why’ takes hilarious aim at the current administration. But it’s not all fun and games.

Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post

[ The Washington Post | 2020-06-15 08:18:15 UTC ]
More news stories like this | All news stories tagged with: #current administration

Blackheath Séance Parlour optioned for TV by Eve Myles' new company

Empty Room Productions has optioned The Blackheath Séance Parlour (Cutting Edge Press, 2019)​ by Alan Williams. Continue reading at The Bookseller

[ The Bookseller | 2020-06-12 01:31:08 UTC ]
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Schwartz joins Audible as chief content officer

Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 22:48:31 UTC ]
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