FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social as well as events. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-06-16 00:00:00 UTC ]
News tagged with: #digital content #branded content

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Thomas Nelson Pays $3M Judgment to Printing Company

EPAC Technologies was awarded $3 million in compensatory damages from Thomas Nelson last month after an eight-year lawsuit alleging breach of contract and fraud. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Frankfurt finale sees 200,000 access the virtual fair's professional content

Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 15:36:03 UTC ]
More news stories like this | All news stories tagged with: #frankfurt book fair #professional content #virtual fair

Publishers splash the cash at virtual FBF, as Garmus and Brown take centre stage

Deals for big-issue books were still being struck for substantial sums, despite the Frankfurt Book Fair taking place virtually as a result of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 16:05:23 UTC ]
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Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | All news stories tagged with: #book market #publishers association #frankfurter buchmesse

Frankfurt Report: Italian Book Market Narrows Its Losses

The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
More news stories like this | All news stories tagged with: #announced plans

ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
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Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
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Former CIA director John Brennan takes on Trump, and doesn’t hold back

His memoir recounts his suspicions on Russia and has intriguing comments on Joe Biden. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 12:00:00 UTC ]
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William Collins takes Tennant's 'brilliantly original' Cuba history

William Collins has picked up debut writer J S Tennant’s “brilliantly original” history of Cuba. Continue reading at The Bookseller

[ The Bookseller | 2020-10-07 05:38:06 UTC ]
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Fane becomes independent as founder reacquires majority stake

Literary events production company Fane has become independent, after its founder Alex Fane sealed a reaquisition of the 80% majority stake from Original Talent. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 22:09:50 UTC ]
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Five excellent new thrillers and mysteries take us back to the pre-covid-19 era

Val McDermid, Brad Parks and Ann Cleeves have new novels to distract readers from reality. Continue reading at The Washington Post

[ The Washington Post | 2020-10-05 12:00:00 UTC ]
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Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse

Programming for this year's Weltempfang in the digital Frankfurt has Europe and its connections as the main focus. The post Weltempfang 2020: Issue-Driven Content Scheduled for Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-02 17:47:39 UTC ]
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Erskine advises on marketing to children at Bookseller Children's Conference

Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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Merriam-Webster Has Strong Words For Trump’s Debate Take On Proud Boys

According to the dictionary publisher, "stand back" means to take a few steps backward while "stand by" means to be or to get ready to act. Continue reading at The Huffington Post

[ The Huffington Post | 2020-09-30 17:39:42 UTC ]
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YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Barbara Marcus reveals trends in 'robust' US children's market

The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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